Archive for March, 2013
Tuesday, March 12th, 2013
Gail Chiasson, North American Editor
When it was announced Monday night that VIA Rail Canada has partnered with CBC/Radio-Canada, the National Film Board of Canada and The Historica-Dominion Institute to announce the On-board Entertainment initiative – an interactive digital platform providing passengers on VIA Rail trains free access to Canadian programming – we wondered whether it involved putting screens at […]
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Tuesday, March 12th, 2013
Adrian J Cotterill, Editor-in-Chief
Inlink and Ultimate Media have partnered to create, what we believe is, Australia’s largest fitness media network. Neil Mount, CEO of Ultimate Media told us “This provides advertisers the opportunity of greater scale along with the ability to purchase an even broader audience of similar demographic via Inlink’s other networks – it makes great sense! […]
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Monday, March 11th, 2013
Russ Curry, Ministry of New Media
The 54th FEPE Congress takes place at the Adlon Hotel, Berlin between 19th to 21st June 2013.
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Monday, March 11th, 2013
Gail Chiasson, North American Editor
E Ink Holdings, provider of electronic paper and LCD technologies, and Global Display Solutions, provider of advanced display technologies and customized LCD solutions in the retail, transportation and signage markets, have made an agreement to develop ePaper Sign Solutions. The companies will develop low power displays for both indoor and outdoor signage. E Ink’s ePaper […]
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Monday, March 11th, 2013
Maddie Cotterill
Redbus Media Group has announced further expansion of its 18-24 year-old focussed digital 6-sheet network with plans to reach over 150 sites in the UK later this year. The Eighteen-24 network comprises, as well as digital, 300+ static 6-sheets all of which are positioned in long dwell-time, high footfall student unions at over 100 premier […]
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Monday, March 11th, 2013
Gail Chiasson, North American Editor
New York-based Adspace Digital Mall Network has collaborated with partner Blue Bite to install Near Field Communication technology into 140 malls of Adspace’s extensive 206 mall national network. This addition is expected to further increase mall shoppers’ mobile interaction with Adspace Networks’ digital Smart Screens that are installed with mTAG Technology. Blue Bite’s proprietary mTAG […]
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Monday, March 11th, 2013
Adrian J Cotterill, Editor-in-Chief
Back in September 2012 Marketing Week Live announced that it was to launch an ‘Out of Home Media’ Zone as part of its plans for this year’s event being held 26th – 27th June 2013 in the Grand Hall, Olympia, London. We hadn’t heard much, if anything about it so wondered if it was recently […]
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Sunday, March 10th, 2013
Adrian J Cotterill, Editor-in-Chief
Perhaps it was the geek in us (a love of trains as well) but tunnel advertising always excited us, although it never seemed to whet the appetite of advertisers as much as we thought it ought. Anyway we hear movement (geddit?) on this front in Nanjing, China. Submedia, LLC, who install in-tunnel and walking motion […]
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Sunday, March 10th, 2013
Adrian J Cotterill, Editor-in-Chief
We note that Advertising Age has reported ‘FTC Request Puts Nielsen-Arbitron Merger on Ice’ and continues “CEO Confident, but Observers Worry About Monopoly”.
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Sunday, March 10th, 2013
Maddie Cotterill
Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions last week announced its completion of a Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi. AIMS’ technical team undertook this project which included installing digital signage software on 13 units of 32-inch wall-mounted screens […]
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