Gail Chiasson, North American Editor
Canadians do like those tablet screens: According to a new study by The NPD Group, Understanding the Canadian PC and Tablet Buyer. 37% of buyers now base their decision on personal needs with tablets leading the way in growth and doubling category sales since 2012. Further, of tablet purchases, one in three is an impulse […]
Adrian J Cotterill, Editor-in-Chief
Half a dozen people have now told us that Sony’s Convergent Media Systems group in the US, (acquired from Thomson just over three years ago) is up for sale BUT that it is actually much more likely to be shut. The European arm, five to 10 people in total, is definitely going / already gone […]
Amscreen, Europe’s leading digital media owner, is further developing the business, with the addition of Paul Atherton to the team. Atherton will join Amscreen as Commercial Director, building a new solutions division responsible for the selling of digital signage solutions both in the UK and overseas. Atherton, who was previously head of sales at mobile […]
Gail Chiasson, North American Editor
As a college of art and design, the School of the Art Institute of Chicago knows how important aesthetics are, which is why it chose Christie MicroTiles as the basis for the video wall in its new LeRoy Neiman Center, the school’s first student hub. Featuring 16-foot tall windows on both sides of the building, […]
The Rathaus Galerie, located in the heart of Essen’s city centre, is home to 60 shops and a wide range of food outlets and restaurants. A total of four Mitsubishi Electric LED screens have now been installed. Covering 10.65 sq m each, two LED screens are placed in an eye-catching position in the ground floor […]
Google ran an event earlier this week at Kings Place in London which was attended by 300 people from the advertising and media Industry. Aside from two companies; Eyetease (the iTaxiTop people) and WalkBase (described as ‘next generation retail analytics’), the presentations were all conducted by senior people from Google. The focus was very much […]
Adrian J Cotterill, Editor-in-Chief
You have a football match set to kick off Wednesday at 20:00 BST, it happens to be the 78th edition of the West London ‘Derby’ – and as rival fans would say, “The pride of SW6 is at stake!” and although you might imagine that such a game, involving the mighty Chelski, chasing a guaranteed […]
Gail Chiasson, North American Editor
With purchase behavior influenced by many factors before the consumer ever gets to the cash register, consumer goods brands are using mobile advertising to target consumers and drive brand awareness to keep their products top of mind. Targeting audiences based on location and proximity to a store that sells a brand’s products can get new […]
Amscreen, Europe’s leading digital media network owner, has been working with one of the UK’s leading car dealerships, Glyn Hopkin, to run offers and promotions on the network to promote their extensive Fiat range. Fraser Cohen, Managing Director at Glyn Hopkin said: “For us, advertising on the Amscreen forecourt network is ideal. Previously, we have […]
Gail Chiasson, North American Editor
Pattison Onestop’s Art in Transit for malls is presenting award-winning artworks by youths celebrating Earth Day until April 22 on the Pattison Onestop digital mall network. In celebration of Earth Day, Art in Transit for malls features the winning 10 drawings from TD Friends of the Environment Foundation and Earth Day Canada’s second annual Art […]
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