DailyDOOH

The European AV press was unanimous in its praise for last week’s #NECshowcase – AV News billed it “the best yet” and just over 1,100 ‘punters’ who made their way to the Tobacco Dock in London (and the 150+ who stayed on at the end of the day for the drinks) would probably not disagree! […]

Not surprisingly, Barry Frey, the new president and CEO of the Digital Place-based Advertising Association, was, to use his own words, “awash with all this: questions, phone calls, meetings,” when we had a quick phone chat yesterday, so we weren’t surprised that he wasn’t ready for a really in-depth interview. However, since we hadn’t met […]

The Digital Place-based Advertising Association (DPAA) announced Tuesday that Barry Frey has been hired as the organization’s new president and chief executive officer. Frey is a long-time media and marketing visionary with extensive leadership credibility in building interactive, television and other and cross-platform media businesses for marketers. He succeeds Susan Danaher, who resigned from the […]

Is this the Ivy League of OOH software? We understand that Ayuda Media Systems were this week celebrating 10 years of excellence AND very smart they look too!

The Digital Signage Federation announced this week that it will not only have a presence at UBTech’s June 10-12, 2013 Conference in Orlando, but that Board Member Spencer Graham will also present an educational seminar for the campus technology leaders from institutions across the United States. The Digital Signage Federation executives and industry professionals will […]

In New York Monday, Blue Bite announced the launch of a mobile campaign in partnership with tenthavenue mobile marketing agency Joule, and Paramount Pictures, for the recently released Star Trek Into Darkness motion picture. The multimedia campaign, which launched earlier this month across large format Clear Channel Outdoor and JCDecaux airport displays, now drives consumers […]

Well, it’s not digital, but as a native Nova Scotian, this fun advertising promotion by Pattison Outdoor Advertising and its experiential marketing division Fourth Wall Media really caught my eye, and I’m claiming editorial privilege to write about it! Pattison and Fourth Wall teamed up with Extreme Group and Nova Scotia Tourism to bring the […]

First was Rome and then Milan in recent weeks as Diesel Denimize Collection ran its first interactive Out-Of-Home campaign combining social media, smartphones and out-of-home media to promote its eyewear collection. Aim of the campaign was to get consumers to reach especially Diesel Denimize Collection resellers and the cities’ opticians to present the new Diesel […]

The Digital Signage Multimedia Association (DSMA) has just announced the program for this year’s Digital Signage Forum, taking place on Friday June 7th in Taipei, Taiwan (this is during COMPUTEX TAIPEI, June 4 – 8, 2013). 9:00-9:20, Welcome and Introduction, by Representatives from Taiwan Ministry of Economic Affairs (MOEA), Industry for Information Industry (III), and […]

Clear Channel Outdoor Holdings has announced the rollout of Consumer Networks, a portfolio of pre-selected out-of-home advertising products that helps streamline the media purchasing process and gives advertisers a more effective way to engage their key audiences. The company’s new Consumer Networks offer advertisers and agencies a simpler and easier buying process, supported by Traffic […]