Archive for May, 2013

#OOHIgnite @AyudaSystems Announces New Android App

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

Ayuda Media Systems, makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today unveiled Post, an Android app that offers mobile workforce automation to OOH billposters. Post can integrate with any OOH system, because it has been built using Web services. It’s backbone is cloud-based, which runs on Windows […]

#NRAshow The Galactic Empire Booth Incl/ @Signagelive

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

Here’s The Galactic Empire’s booth at #NRAshow (shown above) and of course their partners were there too … … including Signagelive (shown above)

#NRAshow Real Digital Media Booth 6772 @NEOCAST

Monday, May 20th, 2013

Andrew Neale

Real Digital Media’s booth 6772 at #NRAshow (shown above)

#NRAshow @STRATACACHE Booth

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

STRATACACHE’s booth at #NRAshow (shown above)

#NRAshow NEC Booth

Monday, May 20th, 2013

Andrew Neale

NEC’s booth at #NRAshow (shown above) had a nice drive thru concept put together by Peerless AV (shown below)

Lamar Advertising Deploys Ayuda’s Cerebro #OOHIgnite

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

Ayuda Media Systems has announced at the 2013 OAAA National Convention that Lamar Advertising is paving the way for TAB OOH ratings based media plans, by being the first out-of-home company to implement the Ayuda Cerebro media planning optimization engine. Cerebro helps automate how proposals and plans are generated from Lamar’s internally built sales and […]

Montréal Metro System To Gain More Digital Screens

Monday, May 20th, 2013

Gail Chiasson, North American Editor

The Société de transport de Montréal and COGECO Métromédia will set up Métrovision digital screens in the entire Montréal subway system to provide its clientele with an increasingly better access to information. The deployment will be carried out in two phases, each covering 26 stations, from June, 2013, to Summer, 2014. The screens will display […]

Shanghai International Digital Signage Show Pay To Speak

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

The 5th Shanghai International Digital Signage Show 2013 taking place, September 4 to 6, 2013 is on our Travelogue this year but we were a bit surprised to receive an invite to speak at the cost of USD 1500. To be an Exhibitor: Standard Booth (9 sq.m., one side open): USD 4000 Note: Standard & […]

@OceanOutdoorUK’s Real Live Pig Feed

Monday, May 20th, 2013

Adrian J Cotterill, Editor-in-Chief

Last year’s runner up in Ocean Outdoor’s The Art of Outdoor Digital Competition has made it from concept to the big screen so to speak, as last week saw a REAL world’s first, err a real live pig feed at Eat Street, London. The campaign, created by the marketing agency Elvis sees a group of […]

Ayuda Announces Cerebro #OOHIgnite

Sunday, May 19th, 2013

Maddie Cotterill

Ayuda Media Systems, makers of the world’s most sophisticated media operations platform for Outdoor and D/OOH networks, has unveiled a revolutionary media planning and optimization tool specifically designed for Outdoor operators to maximize occupancy rates, during the planning, proposal, and booking phases of the media sales workflow. Cerebro is a mathematical optimization engine that takes […]