Archive for May, 2013

NCM Says Bigger Is Better At Cinema Upfront

Sunday, May 19th, 2013

Gail Chiasson, North American Editor

NCM Media Networks, the largest national cinema network reaching moviegoers on-screen, on-site, online and on the go, showed brands ‘The Bigger Picture’ in advertising Wednesday at its second annual Upfront presentation at New York City’s AMC Loews Lincoln Square movie theater. “The Bigger Picture in cinema has always been about content, scale and engagement, but […]

#NRAShow Opens Today

Saturday, May 18th, 2013

Adrian J Cotterill, Editor-in-Chief

NRA Show 2013 (no, not the gun people) opens today in Chicago and runs May 18-21. We quote their publicity “Every year, over the course of four days, more than 1,800 suppliers and tens of thousands of buyers come together to make lasting connections that drive business profitability and shape the future of the restaurant, […]

Shape Inspiration In A Book (of shapes)

Saturday, May 18th, 2013

Alex Hughes

I know from forceful experience (I am speaking of course, of this respected institution’s editor in chief, who hammered home to all speakers EXACTLY what was required from them when presenting last week), that one of the aims of Video Walls Unplugged (and indeed all Thought Leadership Summits going forward) was to foster creative thinking, […]

Clear Channel RFP

Saturday, May 18th, 2013

Adrian J Cotterill, Editor-in-Chief

Spotted this last week was a global RFP from London for Clear Channel, who are looking for a Digital Signage Content Management System.

Those Behind The Scene At The NCM Upfront

Friday, May 17th, 2013

Gail Chiasson, North American Editor

Thanks to Amy Jane Finnerty, director of PR & communications, NCM Media Networks, right, and Yesenia Reinoso, PR Assistant, all worked swimmingly at our first visit to an NCM Upfront. We got there a bit early due to Air Canada‘s scheduling, (better to be early than late) so had a chance to chat with Paul […]

No Rest For The Wicked

Friday, May 17th, 2013

Adrian J Cotterill, Editor-in-Chief

“There’s no rest for the wicked” as my Dad used to say (actually, the Book of Isaiah verses 48:22 and 57:20-21) and even though we just finished up yesterday, all that was brilliant at the #NECshowcase; this afternoon, we now have a Banqueting House production meeting in preparation for The DailyDOOH Gala Awards. The DailyDOOH […]

Two Concurrent Mobile Campaigns From Eye

Friday, May 17th, 2013

Maddie Cotterill

Eye, the first out-of-home operator to take mobile to market with the Amplify solution that it launched last year, is now running two concurrent mobile campaigns on its network. The two campaigns by Microsoft and the publisher, Simon & Schuster, have deployed Amplify to extend the reach of their campaigns and incite customer engagement. Microsoft […]

#NECshowcase @PSCoGroup No Context Video Wall

Friday, May 17th, 2013

Adrian J Cotterill, Editor-in-Chief

Every year PSCo Technical Distribution put together an impressive video wall at the #NECshowcase and TECHNICALLY at least, that was no different this time around… .. but their shape had no context and their content (though of high quality visually) was actually very poor. That might seem like a harsh criticism but we’ve said this […]

#NECshowcase Thought Leadership Summit #Result!

Friday, May 17th, 2013

Adrian J Cotterill, Editor-in-Chief

113 people registered and 93 came on the day to listen to 11 quick fire presentations from some great speakers, talking; predominantly about video walls, but also touching on the subjects of billboards, mobile and touch interactivity, innovation, open source computing. From left to right; Dirk Huelsermann (VUKUNET DOOH Solutions Manager, NEC Display Solutions Europe), […]

Amigo’s New Brand Identity

Friday, May 17th, 2013

Alex Hughes

Today sees the roll out of Amigo’s new brand identity including the launch of a new website. Over the past few months we have been doing some naval gazing and have re-designed our brand and associated collateral. The new identity sees us dropping the word ‘digital’ and simply retaining our name as ‘Amigo’. The underlying […]