Archive for May, 2013

#NECshowcase (And TLS) By Numbers

Friday, May 17th, 2013

Adrian J Cotterill, Editor-in-Chief

Just quickly as we will have more on the #NECshowcase later, let’s look at some very impressive numbers for what, has quite simply become, THE must-attend AV and Digital Signage event of the year in the UK… 1,500 registrations for the #NECshowcase itself and (wait for it), an amazing 1,091 people through the door on […]

An Interview With NCM’s Cliff Marks

Friday, May 17th, 2013

Gail Chiasson, North American Editor

“Cinema advertising has been growing in the U.S. for the past 11 years, mostly at a double digit annual rate, but that growth slowed up to a more single digit rate as the industry sector has matured,” Cliff Marks, president of marketing ad sales at National CineMedia Media Networks, told us in an exclusive interview […]

STRATACACHE Gets Royal Assignment: Dairy Queen

Thursday, May 16th, 2013

Gail Chiasson, North American Editor

STRATACACHE, Dayton, Okio-based provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, has been named an approved feature panel/digital menu board software provider for American Dairy Queen Corporation. To spice up Dairy Queen static menu boards, STRATACACHE’s ActiVia for Media software was chosen to power digital feature panels across 300 Dairy […]

BroadSign International Joins OAAA

Thursday, May 16th, 2013

Gail Chiasson, North American Editor

BroadSign International LLC,, provider of digital signage software and services, has joined the Outdoor Advertising Association of America, a trade organization that represents over 800 member companies and more than 90 % of the U.S. Out-of-Home advertising revenue. OOH advertising revenue rose 4.2% in 2012 compared to the previous year, accounting for $6.7 billion, based […]

Okanagan Spring Brewery’s Stay Pure Campaign

Wednesday, May 15th, 2013

Gail Chiasson, North American Editor

Okanagan Spring Brewery has launched a new campaign via TV, Out-of-Home/digital out-of-home and online to remind beer drinkers to keep the light of youthful exuberance burning bright. Created by Toronto-based creative agency Open, the campaign effectively demonstrates how Okanagan Spring tastefully embodies the personality of its namesake. Okanagan Spring has been brewing under the 1516 […]

#NECshowcase The Stage Is Set

Wednesday, May 15th, 2013

Adrian J Cotterill, Editor-in-Chief

The stage is set (well, almost) for our Video Walls Unplugged Thought Leadership Summit which kicks off at 10:00 Thursday 16th May as part of the #NECshowcase … I am sure you will agree that an impressive event demands an impressive stage!

Telmar-ADstruc Package For Media Buyers and Sellers

Wednesday, May 15th, 2013

Gail Chiasson, North American Editor

Telmar Information Services Corp., a major supplier of advertising media systems, has announced the release and immediate availability of its TOPS Out-of-Home planning software with direct seamless link to the ADstruc media buying platform, and thereby providing providing a complete end-to-end, planning to buying solution for advertising agencies and media sellers. The TOPS OOH planning […]

Tropicana, Drinks Are Free, Fun & Sunshine – There’s Enough 4 Everyone…

Wednesday, May 15th, 2013

Maddie Cotterill

Tropicana is spreading sunshine among London commuters with a major Outdoor campaign immersing audiences in the brand, across rail environments for two weeks from 6th May. The campaign with JCDecaux was planned and booked through OMD UK. The London-wide rail campaign promoting Tropicana Single Serve includes high-profile media space at Euston and Paddington Stations. At […]

Creative Mobile Technologies @BlueBite Partnership

Tuesday, May 14th, 2013

Gail Chiasson, North American Editor

Creative Mobile Technologies LLC, Out-of-Home digital networks and a premier technology and payment processing solutions provider for the taxicab market in the U.S., and Blue Bite, mobile-marketing solutions provider, have announced what is believed to be a first of its kind media-mobile technology partnership in the U.S. taxi space. Blue Bite’s proprietary mTAG platform will […]

Millennial Media Launches Operations In Japan

Tuesday, May 14th, 2013

Gail Chiasson, North American Editor

Millennial Media, independent mobile advertising and data platform, has officially launched operations in the Japanese market, headed by John Greiner as managing director of Japan. Greiner is responsible for leading the company’s operations out of the newly opened Tokyo office. “Following the opening of our Singapore office in 2011, expanding into Japan was a natural […]