Archive for June, 2013

Out-of-Home Advertising Up 4.5% in Q1, 2013

Thursday, June 6th, 2013

Gail Chiasson, North American Editor

Out-of-home advertising revenue in the U.S. rose 4.5% in the first quarter of 2013 compared to the same period in 2012, totaling $1.5 billion, according to the Outdoor Advertising Association of America. The increase in revenue highlights steady positive revenue growth over the last three years, but does not differentiate between static and digital out-of-home. […]

Holt Renfrew’s hr2 Re-Imagines Off-Price Retail

Thursday, June 6th, 2013

Dmitry Sokolov

Preparing for Nordstrom’s announced Canadian expansion, Canadian Luxury retailer Holt Renfrew launched a new look for its off-price outlets – discount outlets then? Ed The second hr2 outlet to open it’s doors was in Vaughan Mills Mall, located just north of Toronto. Much like the inaugural Montreal store, the Vaughan Mills location is a fantastic example of […]

@Userful Video Wall @COMPUTEX_TAIPEI

Thursday, June 6th, 2013

Adrian J Cotterill, Editor-in-Chief

We once travelled across the Atlantic, simply to introduce a client (and still a client five years later so I must remember to be nice) to a vendor; a vendor that ‘lived’ no more than 12 miles from said client – such is the weirdness of business, networking, who you know, what you know etc. […]

Intel’s Sad Interactive Bus Shelter @COMPUTEX_TAIPEI

Thursday, June 6th, 2013

Adrian J Cotterill, Editor-in-Chief

I know we seem to beat up on Intel a lot but they are an easy target and the way they waste money trying to buy affection in our industry, they damn well deserve it… Intel and Microsoft had two of the biggest stands at COMPUTEX TAIPEI but owing to poor crowds at the event […]

Branding The Booth Babes @COMPUTEX_TAIPEI

Thursday, June 6th, 2013

Adrian J Cotterill, Editor-in-Chief

Honestly, we didn’t look too closely during #CES at the Booth Babes but here at COMPUTEX TAIPEI … … we did notice (err it was hard NOT to) that all of the booth babes (and such as is, the market in Asia) that the latest trend / fashion must have was (sometimes) stickers but more […]

Pru Parkinson Global Chief Marketing Officer At Clear Channel Outdoor

Wednesday, June 5th, 2013

Gail Chiasson, North American Editor

Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson to the newly created role of global chief marketing officer, with responsibility for the company’s brand marketing and internal communications. Parkinson, who joined CCO’s international division – Clear Channel International – as sales and […]

ADLUX Merges With 7 Heaven Media

Wednesday, June 5th, 2013

Maddie Cotterill

ADLUX, the Geneva-based provider of digital and standard out-of-home media platforms in Private Jet Airports, this week announced the appointment of Tom Goddard, Chairman of Ocean Outdoor and the Deputy Chairman of Amscreen, as its Executive Chairman AND also announced the integration of 7 Heaven Media into the ADLUX Group. We are told that the […]

LBMA And Lancome Partner For Virtual Gallery And Human Heatmap Logo

Wednesday, June 5th, 2013

Gail Chiasson, North American Editor

The Location Based Marketing Association has partnered with Lancome Canada, division of L’Oreal Canada, in creativity for the 7th annual Luminato Festival being presented from June 14 to 20 at David Pecaut Square, Toronto. At the Luminato Festival Hub, Lancome will present a special project entitled: 20 Bloggers for a Rose: The Lancome Virtual Gallery. […]

Leaked Email Shows @DPAads Barry Frey Is Serious

Wednesday, June 5th, 2013

Adrian J Cotterill, Editor-in-Chief

A leaked email sent to us seems to demonstrate exactly how serious new DPAA President and CEO Barry Frey is taking his new role. In the email, sent to Agency Advisors, Brand Advisors and DPAA Members ahead of Thursday’s DPAA Quarterly Members’ Meeting Barry states clearly that his goal is to take the DPAA to […]

Christie Lights Up N.Y. Interactive Multimedia Public Art Installation

Wednesday, June 5th, 2013

Gail Chiasson, North American Editor

At New York’s Marina at Pier 57, Christie M-Series HD projectors are helping visitors ‘travel’ through New York City by creating a multi-sensory experience for The Interactive New York (T.I.N.Y) exhibition, an interactive multimedia art installation by video artist Garson Yu. The exhibit is inspired by New York City as a living organism, and lets […]