Ayuda Media Systems has officially added support for audited demographic audience data collected by Route, the UK’s OOH audience measurement association. Ayuda, makers of the world’s most sophisticated media operations platform for Outdoor and D/OOH networks, recently unveiled Cerebro, a revolutionary media planning and optimization tool specifically designed for Outdoor operators to maximize occupancy rates, […]
Archive for June, 2013
Adrian J Cotterill, Editor-in-Chief
If you have to GIVE AWAY, and we mean (seriously) give away booth space at your exhibition in a few week’s time, what does that say about your event? We’ve heard from three screen manufacturers that they have been offered same.
Russ Curry, Ministry of New Media
Ayuda Media Systems, a regular at FEPE for many, many years – unlike this year’s newcomers, like BroadSign, Ed used #fepeBerlin2013 to announce a key win with CBS Outdoor International and enhancements to Cerebro and Juice with UK Route data (we will have more on those stories later). Shown above is Ayuda’s CEO Andreas Soupliotis […]
Russ Curry, Ministry of New Media
JCDeaux’s Jeremy Male was announced today in Berlin as the new FEPE President- taking over as incumbent Barry Sayer steps down.
Adrian J Cotterill, Editor-in-Chief
At the 54th FEPE Congress today, Ayuda Media Systems announced that it has been actively working with CBS Outdoor International (CBSOI), one of the world’s largest and premiere outdoor media operators, for the last 9 months since signing an agreement with CBSOI to have the cloud-based Ayuda Platform manage almost all of CBSOI’s international businesses. […]
Eye announced yesterday the launch of easyJet’s dynamic 12 month campaign at Gatwick Airport. The initiative, which has been delivered in partnership with Eye, OMD UK, Talon Outdoor and VCCP, targets the business traveller to drive awareness of the airline’s domestic business routes. Collective wrapping of all three tunnels at Gatwick Airport has never been […]
Russ Curry, Ministry of New Media
“Ich auch, ich bin ein Berliner” says FEPE President Barry Sayer. Barely a few hours after President Obama had left the Brandenburger Tor Square in Berlin, after causing an immense traffic jam that obliged BroadSign’s plucky Marie Elamar to drag her wheelie suitcase several blocks to reach the prestigious Adlon Hotel where the 54th FEPE […]
Intel CMS Strategies For Digital Touch Points in Retail
Wednesday, June 19th, 2013Adrian J Cotterill, Editor-in-Chief
This Thursday Señor Avalos will bestow his wisdom to the world. You have been warned. Señor Avalos, the Director of RSD Visual Retail group for Intel Corporation in the Intelligent Systems Group, will discuss: How content management systems benefit Intel retailers, brands and advertisers How you can select Ryarc as the best CMS for your […]
McEachern HS To Install Fair-Play By Trans-Lux Video Scoreboard
Wednesday, June 19th, 2013Gail Chiasson, North American Editor
McEachern High School in Cobb County, Georgia will soon be home to one of the largest LED video scoreboards installed at a high school in the U.S. – and the largest among high schools in the state – with the installation of a 30’x36’ Fair-Play by Trans-Lux Large Screen Video Display. The new True 16mm […]
Adrian J Cotterill, Editor-in-Chief
You never knew the teenage me, and you wouldn’t believe the things you didn’t see. It’s perhaps hard to believe that Prysm first appeared four years ago in a whisper suite at InfoComm back in 2009 Some pretty some ugly and the lovely mirrorball reflected back them all. Every triumph every fight under disco light. […]
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