Archive for September, 2013

Mini Not Normal Campaign, The Cromwell Road Digital Gateway

Wednesday, September 4th, 2013

Maddie Cotterill

As part of the new ‘Not Normal’ campaign, MINI took over The Cromwell Road Digital Gateway, running dynamic, tailored content that saluted MINI drivers as they drove past the digital screens. With messages including: “Hello blue Mini driver” and “Hey cream Mini, what’s your secret?”, the bespoke messages were designed to put a smile on drivers’ […]

Sticky: Will Work For Love: Cathy Lin, IAdea, Taipei

Tuesday, September 3rd, 2013

Gail Chiasson, North American Editor

This month, we introduce Cathy Lin, operations manager, IAdea, who works in Taipei’s Neihu Science and Technology Park where she is responsible for purchasing, outsourcing, human resources and administration. Describe your personal workspace. My cubicle is right outside of CEO’s office where I have a clear view of most of my co-workers. I try to […]

Star Trek Into Darkness #IntoDarkness Social Premiere

Tuesday, September 3rd, 2013

Maddie Cotterill

To celebrate the DVD, Blu-ray and Digital release of Star Trek Into Darkness, Paramount Home Media UK invited fans to take part in a second screen social premiere on Twitter. Paramount promoted this tweet-a-long event to audiences at rail stations nationwide and via JCDecaux’s digital Transvision screens (shown below) from 30th August. Stacey Knight, Director […]

Cineplex Completes Acquisition of EK3 Technologies

Tuesday, September 3rd, 2013

Gail Chiasson, North American Editor

Cineplex Inc., Toronto, announced last Friday (Aug. 30/13) that it has completed the acquisition of EK3 Technologies Inc., the planned buy originally announced in July. The company, renamed and operating as Cineplex Digital Networks, will continue to be led by Nick Prigioniero as the company’s president. “We are pleased to welcome Cineplex Digital Networks to […]