As part of the new ‘Not Normal’ campaign, MINI took over The Cromwell Road Digital Gateway, running dynamic, tailored content that saluted MINI drivers as they drove past the digital screens. With messages including: “Hello blue Mini driver” and “Hey cream Mini, what’s your secret?”, the bespoke messages were designed to put a smile on drivers’ […]
Archive for September, 2013
Gail Chiasson, North American Editor
This month, we introduce Cathy Lin, operations manager, IAdea, who works in Taipei’s Neihu Science and Technology Park where she is responsible for purchasing, outsourcing, human resources and administration. Describe your personal workspace. My cubicle is right outside of CEO’s office where I have a clear view of most of my co-workers. I try to […]
Star Trek Into Darkness #IntoDarkness Social Premiere
Tuesday, September 3rd, 2013To celebrate the DVD, Blu-ray and Digital release of Star Trek Into Darkness, Paramount Home Media UK invited fans to take part in a second screen social premiere on Twitter. Paramount promoted this tweet-a-long event to audiences at rail stations nationwide and via JCDecaux’s digital Transvision screens (shown below) from 30th August. Stacey Knight, Director […]
Gail Chiasson, North American Editor
Cineplex Inc., Toronto, announced last Friday (Aug. 30/13) that it has completed the acquisition of EK3 Technologies Inc., the planned buy originally announced in July. The company, renamed and operating as Cineplex Digital Networks, will continue to be led by Nick Prigioniero as the company’s president. “We are pleased to welcome Cineplex Digital Networks to […]
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