DailyDOOH

All of the team head home, at various times today (Friday) after a great week in NYC. There won’t be any emailed daily newsletter today but normal service will resume on Monday and we will likely have some (more) posts up over the weekend about the DPAA Summit and The DailyDOOH Investor Conference.

Ocean Outdoor is launching a campaign across four UK cities to try and help find a bone marrow donor for a sick two-year-old boy who urgently needs a transplant. Adverts appealing for donors to come forward will run across Ocean’s outdoor sites in London’s Tower Hamlets and the city centres of Manchester, Birmingham and Leeds, […]

In an extremely interesting talk yesterday morning at the DailyDOOH Investor Conference, Eric Sondag, partner at Searchlight Capital, gave a detailed account on what is important from the investor’s view before putting their money into a digital signage company. – including the risks involved as well as the opportunities for both investors and the recipients. […]

Four industry experts were on hand during The DailyDOOH Investor Conference to answer attendee’s questions. Shown left to right; Rich Ventura, Manolo Almagro, Phil Lenger, Andrew Neale

Cliff Marks, president, National CineMedia, led off Wednesday’s speakers at The DailyDOOH Investor Conference, telling people that it’s a mad, mad mad media world, and that you have to have scale to make it as a digital out-of-home network. NCM is the 8th largest network in America and claims spot of #1 on Friday and […]

DailyDOOH editor-in-chief Adrian Cotterill is at the podium, explaining the week’s events. A great turnout of influencers, CEOs and investors at Dentons in New York.

Whoever decided on the final agenda for the DPAA Summit – Video Everywhere made a smart move in putting a ‘hot topic’ as the last item of the day, so rather than half-falling asleep or leaving early, the audience was alert and the room still pretty full when a panel moderated by Jim Harris, CEO […]

If location is the new ‘cookie’, can that be an opportunity for digital place-based media? That’s one of the questions thrown out during an afternoon panel on activating video neutral strategies. Each of the speakers had a lot of good points but it would have been more interesting to hear them as individual speakers, because […]

Rupert Day started off this afternoon talking about the importance of content in relation to distribution. “It’s hard to sell new; you have to sell better,” Day told the audience of the DPAA Summit – Video Everywhere when looking at digital place-based media. “You have to offer something fantastic to get the ad dollars.” “We […]

The DPAA Summit – Video Everywhere got off to a good start with Cat Greenleaf, host of Talk Stoop, interviewing Barry Frey, president and CEO of the DPAA. Greenleaf said that her 55-second regular appearance of New York’s 7,000 taxis and others across the country has built her show. And Frey discussed a 10 network […]