Archive for November, 2013

#dse2014 DOOH Networks Seminars

Friday, November 15th, 2013

Gail Chiasson, North American Editor

#dse2014 will present an all new immersive four-part DOOH Networks Seminar Program that will focus on issues vital to profitability. The DOOH Networks Seminar Program, to be presented at the Sands Expo and Convention Center in Las Vegas, February 12-13, 2014, is part of DSE’s seven-track Educational Conference and is designed specifically for DOOH network […]

What #TOIgnite Speakers Had To Say

Friday, November 15th, 2013

Gail Chiasson, North American Editor

Here’s a short rundown on may of the speakers at the Out-of-Home Marketing Association of Canada’s Ignite trade and show and conference, held Thursday, Nov. 14/13 in Toronto. Steffan Postaer, executive creative director, gyro, San Francisco: “Don’t deny a trend, but don’t get too caught in one, either.” “No other media energizes action like signs. […]

Lindsay Rapacchi Joins Amscreen

Friday, November 15th, 2013

Adrian J Cotterill, Editor-in-Chief

With over 12 years media experience spanning radio, traditional Out of Home and Digital Out of Home, Lindsay Rapacchi will join Amscreen as Head of Research and Insight from CBS Outdoor. Over the past two years, Rapacchi has been responsible for the creation and implementation of CBSO’s DOOH audience positioning, as well as developing products […]

OMAC’s #TOIgnite Needed More Time To Light Up The Crowd

Friday, November 15th, 2013

Gail Chiasson, North American Editor

Our esteemed editor-in-chief tweeted Thursday afternoon, the Out-of-Home Marketing Association of Canada’s first combined trade show and conference was a little disappointing. The event was actually very good and well worth attending BUT seriously disappointing in two ways; first, a full day event would have given the 340 attendants more time to see the exhibits […]

DOOH INSIGHTS: The Best of 2013

Friday, November 15th, 2013

Adrian J Cotterill, Editor-in-Chief

We usually do ten CEO Spotlights in any one year (missing out the vacation period that is often August, and December for obvious reasons). As an integral part of our CEO Spotlight series (now in its sixth year) it’s also that time of the year that DOOH INSIGHTS Volume 2: The Best of 2013 (and […]

Samsung Gives UK Public #15secfilms

Thursday, November 14th, 2013

Maddie Cotterill

Samsung has been lending its outdoor screen at Piccadilly Circus to the best creative talent in the UK as part of an out-of-home, digital campaign called ‘15 second films’ – designed to support and showcase young talent. The activity, developed by Cheil UK, sees the brand challenge 16-34 year-old budding filmmakers and social addicts to […]

Oman’s Ministry of Health Launches Hayah

Thursday, November 14th, 2013

Maddie Cotterill

Ministry of Health in Oman has implemented the first health education TV-channel, Hayah, powered by Scala digital signage software. The channel was developed by Scala partner Anzyma, the leading digital signage company in Oman. “With more than 10 hours of original, broadcast-quality health education content, this health education channel has the potential to revolutionize people’s […]

#dse2014 Share Your Hotel / Flight Offers

Thursday, November 14th, 2013

Andrew Neale

If you have any hotel / flight offers for #dse2014 you want to share with your industry colleagues please feel free to comment here and / or email them (and you can be anonymous if you like). One software vendor told us that @Airbnb has some great offers on at the moment with the MGM […]

#TOIgnite Attracts a HUGE Crowd!

Thursday, November 14th, 2013

Adrian J Cotterill, Editor-in-Chief

OMAC’s first ever conference has attracted a truly phenomenal number of attendees.. By our reckoning well over 300 .. probably closer to 350! Picture Credit @OMAC_Toronto

#TOIgnite Canada Gets Juiced

Thursday, November 14th, 2013

Maddie Cotterill

Ayuda Media Systems is all set to bring the Cerebro Out-Of-Home Media Plan Optimization Engine to Canadian Operators, along with its Juice OOH audience-based media sales app. This means that Canadian Operators who use Juice will be able to create GRP based proposals and plans, optimised according to any set of geographic and demographic constraints, […]