Shoppers at major shopping centres around Australia are being challenged to pack the boot of a virtual Nissan Vehicle with everyday family household items as part of a national experiential campaign being rolled out by oOh! Media. The gesture control game aims to demonstrate the Nissan X-Trail and Pathfinder’s large boot space by challenging shoppers […]
Archive for January, 2014
Listen First, Then Act: An Interview With DSA’s Paul Flanigan
Tuesday, January 7th, 2014Gail Chiasson, North American Editor
Paul Flanigan has been in the executive director’s chair at the Digital Screenmedia Association for about two months now, and while we haven’t seen any concrete moves by him yet, that’s not to say he hasn’t been working hard. “I really prefer to listen as much as possible to as many people as possible before […]
Kiosk & iPad Order Customization At White Castle / McDonalds
Monday, January 6th, 2014Gail Chiasson, North American Editor
We learned through QSR magazine that both White Castle and McDonald’s quick-service burger chains are considering letting patrons customize their orders via kiosk and iPad screens respectively. A pilot project initiated in December by White Castle saw two touch-screen ordering kiosks at a renovated restaurant in its hometown of Columbus, Ohio. It is currently the […]
Gail Chiasson, North American Editor
Calling 2013 a “brilliant year” for outdoor advertising, Nancy Fletcher, president of the Outdoor Advertising Association of America, today released the OAAA annual report in which she says, “The efforts and achievements of 2013 have set the foundation for an even brighter 2014 – the year OOH may break the market-share barrier to reach 5% […]
After the independent election held from mid-November to mid-December 2013, the Digital Signage Federation membership elected from a slate of nine nominees the following candidates to serve two-year terms as At-Large Directors on the board: Mark Boidman, Peter J. Solomon Company Steve Hargis, Bass Pro Shops Brian McClimans, Peerless-AV Rob Winston, Industry Analyst 2014 also […]
A date now seems to have been set for JCDecaux’s giant LED at London’s Waterloo Station (originally scheduled for September) to go live. That date, we believe is Monday 10th February 2014 – of course we’ll all be in Lost Wages for #dse2014, Ed. It’s our understanding that the LED is now fully installed and […]
Adrian J Cotterill, Editor-in-Chief
It has been a tradition for the last five years that we always post our look back on some of the best that the year had to offer sometime between Christmas and the New Year. Online at least, this year is no different (you are reading this post now online for the first time one […]
Guest Contributor, Gabrielle Offringa
During this year’s AOPEN Forum Europe, being held on Monday 3rd February 2014 we will build another high level conference, with emphasis on connecting the dots between digital and design. With over 150 industry experts from all over the world, you are guaranteed to learn all about new business opportunities and get inspired! Speakers include: […]
At #CES this week, 3M is announcing Large-Format Multi-Touch Solutions for Interactive Digital Signage. The 3M Multi-Touch Display C4267PW (42″ chassis display) joins 3M’s expanding line up of high-performance multi-touch displays ranging from 18.5″ to 46″. The C4267PW display features 3M’s projected capacitive (3M PCAP) multi-touch technology – the same type of touch technology featured […]
Adrian J Cotterill, Editor-in-Chief
Dear Chris, Dear Angelo 😉 When DSE is back at the LVCC next year, here’s an idea for you during #dse2015 (for this year, the Sands is ideally placed in Lost Wages)… Yes, it’s a ‘Complimentary VIP Limo Service — For Media Only‘ for #CES. The email we received said “Book now, while there’s still […]
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