The UK’s Outdoor Media Centre this week announced the launch of its new value proposition ‘Outdoor to the Power of 5‘. This is a crystallisation of five specific benefits of the outdoor medium to advertisers. Mike Baker, CEO of the Outdoor Media Centre, explained “Effectively we are saying that there are five things we do […]
Adrian J Cotterill, Editor-in-Chief
Our first Thought Leadership Summit (TLS) of 2014 takes place Tuesday February 11 at #dse2014 and it’s the first time that we have taken the topic of Video Walls to North America (our last highly successful TLS was ‘Billboards Unplugged‘ in NYC, October 2013). This particular ‘Video Walls Unplugged’, like its European counterpart held back […]
Gail Chiasson, North American Editor
We’ve been trying to get more information on the new network of eight digital billboard spectaculars in Times Square for which Superior Digital Displays LLC has received funding, as we wrote about last week. We’re told that one screen is already up and that all will be in place later this spring. We wondered how […]
Ocean Outdoor has launched a new marketing campaign to promote the power and presence of its large format digital outdoor portfolio across UK cities. Featured in last Friday’s issue of the Financial Times, Ocean have secured a full page, colour advertisement to create an impact in one of Britain’s most prestigious newspapers… The advert features […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has won, following a tender process, a 12-year contract to operate the indoor and outdoor advertising spaces on- and in-vehicle spaces and in the metro of STIB, the Brussels Intercommunal Transport Company. Jean-Sébastien Decaux, CEO Southern Europe, Belgium & […]
Net Display Systems (NDS), the developer of PADS4 software, are inviting visitors to #dse2014 to see Smart Digital Signage in action by attending one of their many masterclasses. During the masterclass, visitors can meet the NDS digital signage experts and find out why they think that PADS4 is the ideal tool for solutions that need […]
Adding to the Glasgow Subway Digital 6 Sheets that Primesight have, we noticed these Digital Escalator Panels (DEPs) on a recent visit north of the border. They’ve been operational for about three months we believe. It’s a Signagelive network, of course, integrated into Key Systems. We reached out to Signagelive CEO Jason Cremins who told […]
Adrian J Cotterill, Editor-in-Chief
The Retail Business Technology Expo 2014 takes place 11th and 12th March 2014 in London at Earls Court. The hashtag for the event is #RBTE2014
Adrian J Cotterill, Editor-in-Chief
Every Thought Leadership Summit comes with its very own colour brochure – a programme (and series), whose format we are quite proud of… It’s designed to give the attendee the chance to read about our speakers in their own time (and take the onus away from presenters to spend the first five minutes explaining who […]
oOh! Media, Australia’s largest outdoor advertising company announced this week the completion of its multi-million dollar digital signage upgrade in Sydney Airport’s Terminal 2. The investment in the new screens adds to oOh! Media’s 18,000 plus screens in airports, shopping centres, airports, motorways, cafes, hotels, university campuses and community sports centres as Australia’s biggest and […]
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