For the launch of the new Dolce & Gabbana fragrance ‘Q’, in Lima, Peru, Worldcom OOH put together this 3D OOH campaign. Victoria Muscatello, Market Manager of Worldcom OOH told us “We are really happy with the results of this campaign that from the beginning posed several operational challenges, from the creativity that had to […]
Adrian J Cotterill, Editor-in-Chief
Sky Bet welcomed fans arriving to the English Football League Play-Off finals at Wembley Stadium last weekend with a reactive, dynamic 3D creative spread across Wembley Boxpark, becoming the first brand to bring 3D advertising to the site. Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said about the campaign: “This high-impact creative […]
Adrian J Cotterill, Editor-in-Chief
Kinetic, DOOH.com and EssenceMediacomX launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara this past April and May. It ran on over 280 sites across small and large format screens, the campaign was described as the largest #3DOOH campaign ever run in any market in terms of scale. […]
Adrian J Cotterill, Editor-in-Chief
The UK’s No.1 bagel brand New York Bakery Co. has teamed up with Global to create a 3D outdoor campaign that’s been breaking out of frames across London this past week. For the first time on the Transport for London network, huge digital gateway screens above the escalators at London’s Waterloo and King’s Cross St. […]
As Australia prepares for the start of Sydney WorldPride 2023 this week, leading digital outdoor media company QMS is helping a large collection of brands celebrate one of the biggest events in Australia this year. QMS’ innovative City of Sydney digital street furniture network will proudly showcase WorldPride-themed campaigns from event sponsors American Express, Booking.com, […]
Shopper, Australia’s fastest-growing retail out-of-home media company, announces a new deal for agency representation to Queensland Investment Corporation’s (QIC) new high-impact, large-format screen at Watergardens, Victoria. Sally Harding, QIC’s Head of Alternative Income said “The introduction of a 3D content compatible screen to our network will allow brands to maximise the impact of their campaigns […]
Hivestack recently delivered the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX in South Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean as shown below… Will Brownsdon, Managing Director […]
Leading digital outdoor media company QMS has recently rolled out exciting new 3DOOH (read this as 3d anamorphic) animated campaigns for Nike x JD Sports and betting and entertainment company Neds. Both campaigns use animated 3D anamorphic illusion to bring the creative to life, with a giant shoe protruding out of the screen for Nike […]
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