Gatorade Launches Generative #AI Squeeze Bottle

Wednesday, November 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Gatorade has announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on […]

Disney Creates #AI and #AR Business Unit

Tuesday, November 5th, 2024

Adrian J Cotterill, Editor-in-Chief

Reuters has reported that Walt Disney (DIS.N) has created a business unit to coordinate use of #AI and augmented reality The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email […]

Sodaclick / @PioneerGroup_AV Conversational #AI Partnership

Monday, October 21st, 2024

Andrew Neale

Sodaclick, a leader in digital content and conversational voice #AI technology, and Pioneer Group have announced a partnership where they aim to transform drive-thru and kiosk ordering experiences by introducing advanced conversational voice AI assistants, setting a new benchmark for customer interactions across the UK market and beyond. We are told that the collaboration will […]

#AI-Powered Public Engagement @HelloLampPost_ Webinar

Wednesday, October 16th, 2024

Andrew Neale

London based company Hello Lamp Post encourages people to look at their city with fresh eyes and they have an interesting webinar coming up on Wednesday October 30, 2024. The webinar is designed for professionals in airports, property management and the public sector, and aims to highlight innovative use cases of AI, showcasing how they […]

NVIDIA Holoscan for Media

Thursday, October 10th, 2024

Andrew Neale

NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows companies in broadcast, streaming, and live sports to run live video pipelines on the same infrastructure as AI. It’s an IP-based solution built on industry standards and APIs such as ST 2110 and inclusive of essential services like PTP for timing and NMOS for […]

#CES2025 @NVIDIA CEO Jensen Huang Keynote

Tuesday, October 8th, 2024

Andrew Neale

The Consumer Technology Association (CTA), the owner and producer of #CES2025 has announced that NVIDIA founder and CEO Jensen Huang will deliver a keynote “We are thrilled to welcome Jensen Huang as a keynote speaker at CES 2025,” said Gary Shapiro, CEO, CTA. “Jensen is a true visionary in the tech industry. His insights and […]

#AI Streamlining Operations For Media And Agencies

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]

ViantAI Launched By @Viant_Tech

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI which is described as an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. “ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO of Viant Technology. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so […]

Meet @COMMBCA’s BILLBOT At #AdAi Toronto

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024. COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of […]

Taking The Lead in #AI in #OOH

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into […]