DailyDOOH

Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. We are told […]

As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the […]

NVIDIA and SIGGRAPH 2024 Frontiers present a new webinar that will explore how the intersection of graphics and #AI are driving a new wave of innovation. Join NVIDIA’s Bryan Catanzaro, Vice President of Applied Deep Learning Research at NVIDIA, for a discussion on generative AI and how specialized applications will help solve unique problems across […]

Artificial Intelligence (AI) is playing an increasing role in our professional and personal lives. Understanding and fully utilizing #AI can be a game-changer in your career. This WEDOOH: Harnessing AI to Boost Your Confidence and Impact at Work workshop, designed for women (however all are welcome) in the DOOH industry will delve into how AI […]

Garnier Thailand, Wavemaker and Aircards have used Generative artificial intelligence (GenAI) to create an interactive DOOH experience showcasing Pride supporters in all their unique glory. Garnier, the no. 1 skincare brand in Thailand, and its agency Wavemaker enlisted UK-based creative tech partner, Aircards, to create an innovative DOOH Pride experience that lets people celebrate their […]

NVIDIA offers some of the most advanced platforms for #AI, graphics, virtualization, and networking, ie. the underlying technologies for software-defined live media infrastructure that can deliver the latest capabilities in immersion, personalization, and interactivity. These solutions enable broadcasters, sports leagues, streaming platforms, and application developers across the industry to revolutionize workflows and operations while ushering […]

Joe Pham, Chairman and CEO of QSC, will deliver the keynote at #InfoComm24 on Wednesday, June 12 at 11 a.m. and guide the audience through an immersive presentation on how the pro AV industry can capture the opportunities presented by #AI. Joe told us “The potential unleashed by AI on our industry—from revolutionizing experiential delivery […]

A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]

In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]