DailyDOOH

StreetMetrics, a leader in Out-of-Home media measurement and attribution, has announced a partnership with Adkom which we are told marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform. Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary […]

In a strategic move that we are told reshapes the out-of-home media landscape, Travel Plaza Media has forged an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. The press release stated that this collaboration underscored TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise to amplify impact.

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]

For New York Digital Signage Week Adkom Media put together a pack of 52 playing cards that featured 26 OOH luminaries and a couple of ‘jokers’. Here’s our quick (less than five minutes) take on the deck! New York Digital Signage Week this year included e Creative Realities Inc. Times Square Digital Safari, the DPAA […]

Are you looking to capture your audience’s attention using digital billboard ads? If so, join Andy Rocker, Director of Customer Success at Blip, and Melody Roberts, Chief Creative Officer at OOHC, for a live discussion on September 27th at 12pm CST to learn proven design practices for creative and memorable billboards that grab attention. In […]

The Apple Turnaround Story – and the Lessons for Your Brand by Adkom’s Marketing Director Josh Pritzker. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently…. Because the ones who are crazy enough to think they can change the world […]

It’s a complicated question and one that has long kept marketers and finance people at odds. How do you measure brand equity? There’s A Move to find better ways to treat the financial value of a brand. But while the C-suite executives wrestle with how to quantify it, we as marketers are left with the […]

Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Step 1: Know your audience Traditionally, out-of-home has been a mass media method, hitting whole […]

Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall.  Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are going up (check your Facebook CPMs over time for proof of this).  Banner […]

Spring is bringing people out in droves, especially after two years of pandemic-induced seclusion. Recent research suggests that trends towards getting out and about more are surging, but that a lot of that traffic is within local neighborhoods rather than urban downtowns. This reflects how people are reprioritizing their lives: more time outside and off-screen, […]