Adkom Partners with StreetMetrics

Tuesday, June 18th, 2024

Adrian J Cotterill, Editor-in-Chief

StreetMetrics, a leader in Out-of-Home media measurement and attribution, has announced a partnership with Adkom which we are told marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform. Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary […]

Travel Plaza Media Partners w/ @AdkomMedia

Wednesday, January 17th, 2024

Adrian J Cotterill, Editor-in-Chief

In a strategic move that we are told reshapes the out-of-home media landscape, Travel Plaza Media has forged an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. The press release stated that this collaboration underscored TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise to amplify impact.

Blip, @Adkom and @Broadsign #AdTECH Integration

Thursday, May 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]

The #OOH Luminaries As Seen By @AdkomMedia

Tuesday, October 11th, 2022

Adrian J Cotterill, Editor-in-Chief

For New York Digital Signage Week Adkom Media put together a pack of 52 playing cards that featured 26 OOH luminaries and a couple of ‘jokers’. Here’s our quick (less than five minutes) take on the deck! New York Digital Signage Week this year included e Creative Realities Inc. Times Square Digital Safari, the DPAA […]

How to Grab Attention with Your Billboard

Monday, September 12th, 2022

Guest Contributor, Josh Pritzker

Are you looking to capture your audience’s attention using digital billboard ads? If so, join Andy Rocker, Director of Customer Success at Blip, and Melody Roberts, Chief Creative Officer at OOHC, for a live discussion on September 27th at 12pm CST to learn proven design practices for creative and memorable billboards that grab attention. In […]

How Do You Build An Iconic Brand?

Wednesday, August 17th, 2022

Guest Contributor, Josh Pritzker

The Apple Turnaround Story – and the Lessons for Your Brand by Adkom’s Marketing Director Josh Pritzker. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently…. Because the ones who are crazy enough to think they can change the world […]

What’s Your Brand Worth?

Tuesday, August 9th, 2022

Guest Contributor, Josh Pritzker

It’s a complicated question and one that has long kept marketers and finance people at odds. How do you measure brand equity? There’s A Move to find better ways to treat the financial value of a brand. But while the C-suite executives wrestle with how to quantify it, we as marketers are left with the […]

Five Steps to a Successful Billboard Campaign

Tuesday, May 3rd, 2022

Guest Contributor, Andy Rocker

Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Step 1: Know your audience Traditionally, out-of-home has been a mass media method, hitting whole […]

How to Beat Digital Burnout

Wednesday, April 13th, 2022

Guest Contributor, James Munnerlyn

Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall.  Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are going up (check your Facebook CPMs over time for proof of this).  Banner […]

New York Bikeshare Kiosks Offers

Monday, April 4th, 2022

Guest Contributor, Chris Farnkopf

Spring is bringing people out in droves, especially after two years of pandemic-induced seclusion. Recent research suggests that trends towards getting out and about more are surging, but that a lot of that traffic is within local neighborhoods rather than urban downtowns. This reflects how people are reprioritizing their lives: more time outside and off-screen, […]