Programmatic: The OOH WAVE of the Future?

Thursday, March 10th, 2022

Guest Contributor, Chad Smith

As more people are emerging from the pandemic and getting back to normal, out-of-home is making a comeback stronger than ever. Several trends are driving this: digital burnout, screen fatigue, and data privacy concerns are merging with a move towards people spending more time out of their homes. This is great news for you as […]

Where Your Clients’ Customers Will Be In 2022

Monday, January 31st, 2022

Guest Contributor, Josh Pritzker

Out-of-home advertising is back in style and stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The Trends: Where Your Clients’ Customers Will […]

Now More Than Ever It’s Time To Be Real

Monday, August 23rd, 2021

Guest Contributor, Michael Hudes

We are living in an environment of difficult choices and ongoing challenges. The OOH media world is no exception, why would it be after what we experienced as an industry (and survived) over the past 16 months?  A popular refrain I hear among my colleagues is that we deserve to be optimistic and given the […]

JOKR Uses @AdkomMedia To Make Big Impact In NYC

Monday, July 19th, 2021

Tristan Cotterill

JOKR, founded by Ralf Wenzel (he also founded Foodpanda, later to merge with Delivery Hero), promises delivery in 15 minutes or less, with no order minimums, and a selection of products that you might find in the local deli or convenience store. It’s aiming to change the way New Yorkers are getting their groceries and […]

Road Runner Media’s Inventory Now on @AdkomMedia

Tuesday, May 11th, 2021

Russ Curry, Ministry of New Media

Road Runner Media has made its national network available to brands and OOH specialist buyers via Adkom, the largest network of independent OOH media inventory in the U.S.  Chris Riley, Road Runner Media CEO told us “Today our network offers both large national brands and small businesses a new and unique channel for reaching the […]