Gatorade Launches Generative #AI Squeeze Bottle

Wednesday, November 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Gatorade has announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on […]

Levelling Up Your Marketing Game With #AI

Wednesday, November 1st, 2023

Guest Contributor, Farrokh Mansouri

Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]

The State and Future of #AI in OOH Advertising

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]