DailyDOOH

VIOOH is the first company in #AdTECH and #OOH or #DOOH (that we know of) to officially announce that it is leaving the social media platform X, formerly known as Twitter. In a tweet (its last we assume) it said … Important update‼️ We will be closing down this account in the coming weeks and […]

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media. Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace. According to Next Gen Media Co-Founder […]

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]

Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. Zuiver Group founder Edwin Werkman said “Veridooh is leading […]

Olivia Adams and Rob Morrison have joined Taptap Digital as Sales Directors in the UK. They will both will focus on driving new business and expanding advertiser and agency relationships to support ambitious the company’s expansion plans in the UK. The newly created roles will fulfill increasing demand from agencies and advertisers for a geocontextual […]

Just one year after entering the UK market, Displayce has won the ‘Best Use of Digital Out-Of-Home Technology’ award at The Wires Awards 2024 by Exchange Wire. This recognition highlights the excellence of the campaign executed for Dell in collaboration with VIOOH and Locala. The Wires Awards has become a flagship event in the adtech […]

Marino Cipolletta has joined Taptap Digital hires as VP Business Development to drive growth in the Italian market. We understand that he will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy With over 20 years of industry experience, Marino brings extensive commercial adtech experience having […]

Described as an AdTech startup, Stic this week launched what they describe as an innovative platform that turns ordinary vehicles into mobile billboards. We are told that with participating brand partner Aflac, the platform offers a fresh take on traditional car advertising, offering a new approach to OOH ads while also providing drivers with a […]

VIOOH has announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability […]