Monday, February 17th, 2025
Adrian J Cotterill, Editor-in-Chief
JOLT has partnered with Vauxhall to launch a ground-breaking campaign in London, showcasing how Digital Out-of-Home combined with In-app advertising can transform brand engagement with electric vehicle (EV) drivers. The month-long partnership, running from February 3 to March 2, 2025, offers Vauxhall electric and plug-in hybrid vehicle drivers FREE charging across over 40 JOLT EV […]
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Friday, February 14th, 2025
Adrian J Cotterill, Editor-in-Chief
The name ‘Hivestack’ has been with our industry for just over seven years, what was then Ayuda[x] Inc. rebranded itself as Hivestack Inc. at DMEXCO 2017 in September that year. However following their acquisition 12 months ago by Perion Network Ltd. (NASDAQ and TASE: PERI) news is in that ‘Hivestack is Now Perion’ as they […]
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Friday, February 14th, 2025
Adrian J Cotterill, Editor-in-Chief
VIOOH, a leading premium global digital out of home supply-side platform has announced Ludovic Menard as its new Chief Product Officer (CPO). Ludovic returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at the end of 2024 after nearly five years in the role. Ludovic will be responsible […]
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Wednesday, February 12th, 2025
Adrian J Cotterill, Editor-in-Chief
Vistar Media has announced a new partnership with NextGrad, North America’s largest and only higher education advertising network operating exclusively inside high schools. Under this partnership, Vistar will power NextGrad’s digital out-of-home network end-to-end across over 1,100 high schools in the United States and Canada. NextGrad is currently live on Vistar’s Ad Server, Player and […]
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Wednesday, February 12th, 2025
Adrian J Cotterill, Editor-in-Chief
JCDecaux Dubai has announced the launch of JCDecaux Play+, an exclusive programmatic digital out-of-home solution tailored to redefine advertising landscape across the GCC region, starting with an impactful debut in the vibrant and dynamic environment of Dubai International Airport. This initiative builds on the group’s extensive global expertise in implementing successful pDOOH solutions over 24 […]
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Tuesday, January 28th, 2025
Tristan Cotterill
Brazilian media company, helloo, has announced a new partnership with VIOOH to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil. The partnership will enable both domestic and global clients to connect with 325 million people per month across helloo’s digital screen infrastructure in over one hundred shopping malls and five thousand residential […]
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Tuesday, January 28th, 2025
Adrian J Cotterill, Editor-in-Chief
AFA Decaux has expanded the existing partnership with VIOOH which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is a part of global JCDecaux and is the predominant out-of-home advertising company in Denmark with a total market share of +40%. The expansion of the partnership marks a […]
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Monday, January 27th, 2025
Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UK’s most popular classical music station, Classic FM. The campaign, ‘You May Not Know The Name, But You Will Know The Music’ has been produced in-house at Global and it showcases how ingrained classical music is in popular […]
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Monday, January 20th, 2025
Andrew Neale
LG Electronics will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs at #ISE2025. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as […]
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Friday, January 17th, 2025
Adrian J Cotterill, Editor-in-Chief
Former Dentsu Americas CEO Michael Komasinski has joined Criteo as its new CEO and board member. He’ll join the Paris-based company on February 15.
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