LG Business Cloud Welcomes LG DOOH Ads

Monday, January 20th, 2025

Andrew Neale

LG Electronics will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs at #ISE2025. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as […]

Michael Komasinski Joins @Criteo

Friday, January 17th, 2025

Adrian J Cotterill, Editor-in-Chief

Former Dentsu Americas CEO Michael Komasinski has joined Criteo as its new CEO and board member. He’ll join the Paris-based company on February 15.

Sincera Acquired By @TheTradeDesk

Wednesday, January 15th, 2025

Adrian J Cotterill, Editor-in-Chief

The Trade Desk (Nasdaq: TTD) has announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more […]

New DIRECTV Remote Dedicated #OOH Network

Tuesday, January 14th, 2025

Adrian J Cotterill, Editor-in-Chief

DIRECTV Advertising, a leader in premium video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home network, DIRECTV Remote. DIRECTV is now bringing its TV video expertise beyond the traditional household to serve premium ad experiences to audiences on the go. DIRECTV Advertising will be activating video ads across the DIRECTV footprint […]

AdLogic CPM+ Launched By Creative Realities, Inc.

Thursday, January 9th, 2025

Andrew Neale

Creative Realities, Inc. has launched AdLogic CPM+, a new campaign planning and management platform with programmatic functionality designed for in-store retail media networks. This solution offers integration and flexibility, enabling advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack. AdLogic CPM+ addresses the growing demand for sophisticated in-store retail media […]

Displayce Looks Back At a Great 2024

Wednesday, January 8th, 2025

Adrian J Cotterill, Editor-in-Chief

Displayce, the leading European platform for programmatic buying in digital out-of-home advertising, continued its growth in 2024. With the opening of four new offices worldwide and major technological advancements, Displayce strengthened its position as a pioneer and reaffirmed its ambition to become the global leader in programmatic DOOH. Laure Malergue, CEO and co-founder of Displayce […]

ECN Partners with VIOOH

Wednesday, January 8th, 2025

Adrian J Cotterill, Editor-in-Chief

World leading digital out of home office media publisher ECN this week announced a new partnership with VIOOH which expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. “This new partnership provides an exciting new opportunity for advertisers to connect with many affluent businesses and consumers, located in premium office […]

New Partnerships For Yahoo DSP

Tuesday, January 7th, 2025

Adrian J Cotterill, Editor-in-Chief

At #CES2025 this week Yahoo DSP announced new partnerships that exemplify its commitment to providing unparalleled choice and control for advertisers. These advancements underscore Yahoo DSP’s dedication to empowering advertisers with the tools and data they need to achieve their goals. First-of-its-Kind DSP Partnership with Roku Exchange and Roku Data Cloud Yahoo DSP has partnered […]

VIOOH Say Goodbye To #TwiX

Wednesday, November 27th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH is the first company in #AdTECH and #OOH or #DOOH (that we know of) to officially announce that it is leaving the social media platform X, formerly known as Twitter. In a tweet (its last we assume) it said … Important update‼️ We will be closing down this account in the coming weeks and […]

Bell Media and @StackAdapt Partner

Thursday, November 21st, 2024

Tristan Cotterill

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]