JOLT, Australia’s digital out-of-home network and fast electric vehicle network, today announced the release of its new, 50kW DC EV charger, offering drivers double the charging speed of existing units and delivering an enhanced advertiser experience. Designed for performance, accessibility, and urban integration, the sleek new charger is built to set a new standard in […]
Adrian J Cotterill, Editor-in-Chief
VIOOH has secured first place in the MarTech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 when it ranked fourteenth. Jean-Christophe Conti, Chief Executive Officer at VIOOH said “This first-place ranking reflects our mission to simplify programmatic buying at scale while driving innovation in the industry. […]
JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the […]
Adrian J Cotterill, Editor-in-Chief
Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home this week announced the expansion of its Programmatic Guaranteed offering, supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct sales between media owners and buyers. Such direct transactions, often for […]
Adrian J Cotterill, Editor-in-Chief
Unique X, a global leader in cinema solutions, has announced, what they say is a groundbreaking partnership with Place Exchange. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising is bought and sold.
MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, is launching the programmatic purchase of the premium digital inventory in Japan. Malik Roumane, President of MCDecaux said, “We are pleased to announce our entry in the programmatic DOOH market in Japan, which has rapidly expanded and is a major growth factor […]
Adrian J Cotterill, Editor-in-Chief
Vistar Media this week announced an agreement with Western Union to manage and monetize its growing network of over 2,200 digital out-of-home screens across the United States, Canada and Brazil. Leveraging Vistar’s ad server, player and supply-side platform (SSP), Western Union is transforming its marketing screen assets into a robust retail media network aimed at […]
Adrian J Cotterill, Editor-in-Chief
DoohClick, a leading ad management platform for Out-of-Home media owners, has launched a powerful new feature: Automated Screen Health Reports. This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser confidence. With digital screens playing a critical role in DOOH advertising, ensuring uptime and performance […]
Adrian J Cotterill, Editor-in-Chief
Place Exchange, a leading independent out-of-home supply-side platform, continues its global expansion with significant growth across Europe, Latin America, Asia, the Middle East, and Africa. Already leading the marketplace with its extensive pool of premium digital OOH (DOOH) inventory in North America, Place Exchange has added twelve billion monthly impressions and over a hundred thousand […]
Adrian J Cotterill, Editor-in-Chief
DoohClick is strengthening its footprint in South Africa with the onboarding of Innovocean, the exclusive media partner for Cape Town’s iconic V&A Waterfront. This partnership further cements DoohClick’s growth in the South African market, where the platform is already trusted by major OOH operators including Tractor Outdoor, Kena Outdoor, and Epic Outdoor. Formed as a […]
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