DailyDOOH

Ross McNab has joined Vistar Media as Chief Revenue Officer. He joins Vistar from Cardlytics, where he served as Chief Business Officer for the last four years, successfully steering the company through a period of significant growth. While at Cardlytics, we are told that Ross demonstrated exceptional leadership, overseeing a remarkable 2x growth in revenue […]

Billups has launched Billups Analytics, described as an innovative analytics platform specifically for OOH campaign performance tracking and measurement. The press release says that it leverages machine learning technology and that “Billups Analytics is poised to transform how advertisers and marketers evaluate the effectiveness and impact of their OOH campaigns”. “The misperception that OOH is […]

At our AdTECH: OOH – Europe Conference on Thursday December 7 Clemence Chemel | Publishers Account Manager | Displayce will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. The rest of the agenda goes like this: – 09.30 REGISTRATION 10:00 Welcome Chair […]

The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic. Displayce now provides its users […]

Hivestack this week announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals. Hivestack Curate provides a unique opportunity that puts buyers in the driver’s seat to create tailored, transparent, customized deals. It also enables them […]

Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers. Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative […]

Wow Media’s full-motion roadside digital billboards are now available on the Place Exchange SSP. Their eye-catching displays are strategically situated in LA’s most sought-after areas, including locations near The Forum, LAX, and SoFi Stadium.

Former Hivestack Global CRO Nigel Clarkson has joined Taptap Digital as Global Chief Revenue Officer. TapTap is an Omni-channel platform that allows clients and agencies to plan, buy and measure their advertising more effectively than ever. Nigel told us “The power of location and multiple other data sources allow them to predictively analyse consumer behaviour […]

Out-of-home media owners can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. We are told that the integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH media availability […]

Place Exchange has announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD. Clear Channel LaunchPAD is a pan-European advertising platform […]