DailyDOOH

ARAGO (formerly the Mediakeys Platform) and Broadsign this week announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform to ARAGO’s omnichannel demand-side-platform, making programmatic digital-out-of-home purchases accessible for the first time on the ARAGO platform. With the combined technologies, retailers and brands can now access DOOH from one central […]

Talon, the independent global Out of Home media agency, has appointed Stewart Easterbrook as its new Chairman. He brings extensive experience in media strategy and will lead Talon’s board in driving international growth and technological development. Stewart’s appointment comes on the heels of a successful period for Talon, highlighted by the recent acquisition of Evolve, […]

Vistar Media announced this week the addition of Clear Channel UK, one of the largest OOH media owners in Europe, to the robust network of digital Out of Home inventory programmatically available via Vistar’s marketplace. Media buyers can now access Clear Channel’s 4,000+ DOOH screens in the UK via Clear Channel LaunchPAD. Clear Channel LaunchPAD […]

Global advertising technology leader The Trade Desk (Nasdaq: TTD) this week launched Kokai, billed as a new approach to digital advertising innovation that incorporates major advances in distributed #AI, measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the […]

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has announced the launch of its new real-time programmatic platform VIOOH Trading Manager, and VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic deal management and yield optimisation. “At VIOOH, we predict that the growth in programmatic demand will outpace […]

Vistar Media, the world’s leading marketplace for programmatic digital out-of-home has announced the launch of Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. Vistar […]

Vpon Big Data Group has announced a strategic partnership with VIOOH whch we are tld will leverage Vpon’s diverse and extensive mobile data and AI creative technology, ‘InVnity’, along with VIOOH’s global digital outdoor advertising programmatic inventories. Calvin Chan, CEO of VIOOH China told us “We are very pleased to announce that VIOOH and Vpon […]

Excite OOH is described as a new and independent outdoor advertising agency and has officially launched in the UK with a mission to transform the way brands buy outdoor media and connect with their target audiences. Excite OOH is being launched by Elliot Ward, the former Business Development & OOH lead at One Day Agency, […]

DoohClick has announced an integration with Place Exchange which will give DoohClick clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs. DoohClick Co-founder and Chief Commercial Officer Mark Bracey […]

This week over 150+ folks will gather in Toronto for our AdTECH: OOH – Toronto Conference (Wednesday May 24). The event is conveniently, for many, scheduled the day before the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala (which itself has already attracted 400+ attendees) on the Thursday. The conference kicks off […]