DailyDOOH

Out-of-home media owners can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. We are told that the integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH media availability […]

Place Exchange has announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD. Clear Channel LaunchPAD is a pan-European advertising platform […]

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]

Hivestack, the world’s leading, independent programmatic DOOH #AdTECH company this week announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcast, podcasts, online display, OOH and DOOH. Hector Gonzalez, Chief Revenue Officer of the Americas at Hivestack commented, “We are thrilled to […]

We’ve been expecting this announcement for a while and the standard flowery email went out last week, which of course undoubtedly covers a multitude of failings as they always do. On Friday the global, independent Out of Home media agency Talon announced the appointment of Mike Saunter to the role of Group Chief Financial Officer […]

Talon, the global independent Out of Home media company, has announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North […]

Invenda Group AG, a leader in next-generation automated retail, and Quividi, the pioneer and world’s number one in #AI and Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home and Retail, this week announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. Invenda’s Internet of […]

Berlin-based HYGH AG has appointed Shaun Gregory as an Independent Board Director. We are told that Shaun will draw on his extensive network to assist the company with key issues such as internationalisation and recruitment of key personnel. His appointment follows the recent completion of a funding round led by Sparta Capital Management to help […]

Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH) and it would appear that Loop Media, Inc. (NYSE American: LPTV) is one of the first, if not the first, to add its inventory (restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses) to the […]

Vistar Media has announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: Vistar partnered with more than 1,900 brands (61% increase YoY) and 275 different agencies (38% increase YOY) to facilitate nearly 3,800 campaigns (56% […]