DailyDOOH

Firefly tells us that it has successfully helped drive significant lift in vehicle sales through innovative use of location-based targeting and dynamic creative. Challenged to create impactful DOOH media that would positively influence sales, Firefly leveraged data from S&P Global Mobility to measure the effect of DOOH media on consumer behavior. Using S&P Global Mobility’s […]

Mike Cooper has joined where he will focus on international expansion and will assist with their next-generation OOH planning products. Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG). In 2023, DOmedia claim that over 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% […]

Hivestack are one of the few few companies that operate where I have lived and worked for the last six years, i.e behind the Great Firewall. Here they share the countless untapped opportunities available for international advertisers in China… As the world’s second-largest ad market after the United States, China, officially the People’s Republic of […]

Grand Visual, Talon’s creative OOH agency, and Whisk, a leading online emerging media platform has announced a partnership. We are told that this collaboration marks a significant milestone in the OOH industry, enabling brands to revolutionize their advertising strategies and deliver ground-breaking, innovative, and impactful campaigns.

Intersection announced this week the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology. We are told that as AI tools rapidly revolutionize consumer experiences worldwide, Intersection is leading the charge in the OOH space with its suite of new […]

Hivestack, the world’s largest, independent, programmatic digital out of home #AdTECH company has announced the expansion of its multi-country partnership with Clear Channel through its latest integration with Clear Channel Italy. “Clear Channel is constantly striving to create a flexible and effective product offering that fully meets the wide range of evolving clients’ needs”, stated […]

Broadsign has announced general availability of the Broadsign Ad Server. Part of the Broadsign OOH advertising platform, the new technology gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments. It releases as more digital and omnichannel buyers have entered the OOH advertising ecosystem, […]

Join VIOOH for a webinar tomorow, where they’ll be exploring programmatic DOOH in the DACH-region. On Wednesday, May 17, 9:30AM-10.30AM BST you will be able to : – Understand where and how you can advertise in the DACH region and how to make the most of your campaigns Discover the creative possibilities across countries Consider […]

The Kite Factory has appointed award winning, independent Out of Home agency Talon as its OOH partner following a competitive review. Announcing the appointment, Anthony Abou-Zeid, Head of Client Services, The Kite Factory, said “Over the last three years, we have focused on evolving our heart, art and science proposition which is driven by creativity, […]

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]