DailyDOOH

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]

Vistar Media has released new data showing how billboard advertising delivers full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine the venue type’s effectiveness in delivering positive contributions toward awareness, consideration, intent and foot traffic, with the results demonstrating why billboards have remained […]

DigitAll, a subsidiary of W Group and Advertima have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the Gulf Cooperation Council** (GCC) region. DigitAll has begun deploying Advertima’s proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors. W […]

Starion, a family-owned supercommunity bank has begun using Lucit to enhance its digital billboard campaigns on Newman and iDigital billboards ad screens. Lucit is described as a cutting-edge tool that enables businesses to easily create and manage their digital billboard creatives. By leveraging Lucit, Starion Bank will be able to create more targeted and personalized […]

Gerard Doherty, Tyler Nemeth and Olivier P. Thibodeau have joined Vistar Media in Canada as Analytics Associate, Account Manager and Senior Account Executive respectively. Scott Mitchell, Managing Director, Canada, Vistar Media told us “Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, […]

The AdTECH: OOH – Miami Conference takes place on Wednesday April 19 as part of #OOHMiami and #MiamiTech. As with the inaugural event in 2022, the agenda has a great LATAM feel to it and we are delighted that VIOOH’s CEO JC Conti and JCDecaux North America’s Head of Programmatic Brendan Donoghue will be flying […]

Vistar Media has announced the completion of an innovative weather trigger-based campaign for Rain-X ClearView, a licensed brand from Recochem Inc. in Canada, in partnership with digital agency Spinnn, a Labelium Group company. The campaign utilized the Weather Targeting solution from The Weather Company, an IBM Business, which allows targeting of audiences when local weather […]

As they did last year, the DPAA is this week holding a LATAMDOOH / MIAMI event during the #OOHMiami specific week (April 17-21**) of #MiamiTech. ‘DOOH Cross-Border Learning & Cocktails’ will look at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies will discuss the opportunities for […]

At the recent #OOH2023 OAAA Conference in Nashville, the OAAA launched a Morning Consult OOH study with a focus on multicultural. As they continue to build on their OOH UNITED initiatives going forward the OAAA’s Head of Industry Initiatives Jeff Jan has kindly agreed to jump in and present ‘The Growing Importance of DEI in […]

Former Yahoo advertising leader Allan Montiero has joined Hivestack as VP Sales, Brazil. Allan is the first Hivestack hire based in Brazil and is no doubt a great indication of their  continued growth and expansion across the LATAM market. Allan Montiero is based in São Paulo and will report to Hector Gonzalez, Chief Revenue Officer […]