NRS Leverages @PlaceExchange’s Perview

Thursday, March 16th, 2023

Adrian J Cotterill, Editor-in-Chief

National Retail Solutions, a subsidiary of IDT Corporation (NYSE: IDT), operator of a leading nationwide point-of-sale network for independent retailers has announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 Digital Out of Home displays. Eli Korn, COO of […]

Focus Media Hong Kong Limited Partners w/ @Hivestack

Thursday, March 9th, 2023

Tristan Cotterill

Hivestack has announced an exclusive partnership with Focus Media Hong Kong Limited (listed on the HKSE:8112) a major DOOH media company in Hong Kong. As part of this partnership, both local and global buyers will have exclusive access to Focus Media Hong Kong’s network of digital panels and billboards. This network reaches audiences in several […]

HeatMap Aims To Boost Minority Media Revenue

Monday, March 6th, 2023

Adrian J Cotterill, Editor-in-Chief

Brand Advance Group which includes Brand Advance SSP, BA Creative and the insights technology platform Cultural Intelligence has launched HeatMap. HeatMap is described as a Programmatic OOH offering that will give minority media a revenue boost. It’s part of the Cultural Intelligence technology offered by the Brand Advance Group, which allows brands to reach into […]

AdLogic Inventory Insights Tool

Thursday, March 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

Creative Realities, Inc. (NASDAQ: CREX, CREXW) has announced the release of AdLogic Inventory Insights, a new tool within the Reflect AdLogic platform that they say is set to revolutionise the way media networks manage and view their advertising inventory. By providing an unprecedented level of insight into available inventory, the tool enables sales teams to […]

Winkel Media Selects @Hivestack

Wednesday, March 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Hivestack, the world’s leading, independent, programmatic digital out of home #AdTECH company this week announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia and Ecuador. This partnership will integrate Winkel Media’s data driven and advanced […]

The @PlaceExchange H2 2022 Programmatic Trends Report

Wednesday, March 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Place Exchange have just published their H2 2022 Programmatic Trends Report. After analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more it provides a snapshot of select spending patterns within […]

Coinstar’s adPlanet Integrates w/ @PlaceExchange

Friday, February 17th, 2023

Adrian J Cotterill, Editor-in-Chief

We understand that Place Exchange is now integrated with adPlanet by Coinstar for some time now but we noticed that it has now been made official. On social media they’ve just ‘announced’… Place Exchange offers advertisers programmatic access to adPlanet by Coinstar, one of the largest retail and grocery-based digital media networks in the US, […]

Aspex Eyewear Group Looks To @VistarMedia

Friday, February 17th, 2023

Adrian J Cotterill, Editor-in-Chief

Aspex Eyewear Group is looking to Vistar Media to bolster its North American presence via a multi-touch marketing campaign. The new venture aims to drive brand awareness for Aspex’ TurboFlex technology. Félix Sidès, Vice President, Aspex Eyewear Group said “We are proud to partner with Vistar Media to execute our DOOH campaign right off the […]

Let’s DOOH It: Taking Off w/ Programmatic

Wednesday, February 15th, 2023

Adrian J Cotterill, Editor-in-Chief

Today, Wednesday February 15 at 14:00 EST / 19:00 GMT / VIOOH, JCDecaux NA, Adomni and HP are holding a ‘Let’s DOOH It: Taking off with Programmatic‘ webinar. There’s a stellar speaking line up which includes :- Ashley Lyons, Senior Client Partner, Adomni Brendan Donoghue, Head of Programmatic, JCDecaux NA Caitlin Nardi, Senior Programmatic Manager, […]

Dolphin Digital OOH Media Integrates w/ @PlaceExchange

Monday, February 13th, 2023

Adrian J Cotterill, Editor-in-Chief

We understand that Place Exchange is now integrated with Dolphin Digital OOH Media, a fast-growing DOOH media network with cash counter displays at the point of sale, large-format window displays, and ATM toppers in high-traffic locations across 40+ DMAs in the US. Advertisers have programmatic access to Dolphin Digital’s displays in grocery stores, convenience stores, […]