During the #OOHMiami specific week** of #MiamiTech Month, the DPAA is teaming up with The Daily Drip, a media platform providing content, resources, programming and community for South Florida businesswomen, who’s content and programming comes exclusively from local female industry professionals to bring you a ‘Leading Between The Lines’ live get-together at the Levan Innovation […]
Adrian J Cotterill, Editor-in-Chief
Talon, the global independent Out of Home media agency, announced Monday that it has acquired Evolve. Evolve is a leading international OOH specialist and works with a wide range of brands, agencies and media owners, both in the UK and around the world and is led by its founder and CEO, Robin Hall, and Danielle […]
Adrian J Cotterill, Editor-in-Chief
Place Exchange, the leading SSP for programmatic out-of-home media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. Marketers can now activate against more than 13,000 premium digital OOH screens, from new Place Exchange European partners including Global Netherlands, i-media, and Ocean Outdoor, in addition to […]
Adrian J Cotterill, Editor-in-Chief
Beyond Ordinary Events, Inc. has much of the agenda for POSSIBLE up online now. The event has been billed as a new, must-attend dynamic conference and expo experience, focused on the collision of people, culture, business and ideas which takes place April 17-19, 2023 at the Fontainebleau Miami, which also happens to be during #MiamiTech […]
Adrian J Cotterill, Editor-in-Chief
Lydia Collins has joined Worldcom OOH as Head of International Business Development and will lead its UK operation based in London. For the last six years Lydia has been with Clear Channel UK as a national direct sales consultant and before that worked for Exterion Media (now Global) and CBS Outdoor.
Adrian J Cotterill, Editor-in-Chief
Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]
Adrian J Cotterill, Editor-in-Chief
BidTheatre’s clients can now access premium DOOH inventory, via their DSP, across VIOOH’s global supply of media owners.
Tomorrow, Wednesday March 22 the Prebid Digital Out Of Home – Roadmap Webinar takes place. Prebid DOOH Task Force Chair, Mina Naguib will host a discusson of the future of what the #DOOH framework looks like within the Prebid framework. Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote […]
Adrian J Cotterill, Editor-in-Chief
Talon, the global independent Out of Home media agency, announced today that it has acquired Novus Media Canada Corp, a leading specializsd media agency, to further bolster its global presence and accelerate growth in the Canadian market. Talon Group CEO Barry Cupples told us “Our global agency scale and innovation focus sets us apart and […]
Adrian J Cotterill, Editor-in-Chief
National Retail Solutions, a subsidiary of IDT Corporation (NYSE: IDT), operator of a leading nationwide point-of-sale network for independent retailers has announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 Digital Out of Home displays. Eli Korn, COO of […]
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