DailyDOOH

Vistar Media, the world’s leading marketplace for programmatic digital out-of-home has announced the launch of Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. Vistar […]

Vpon Big Data Group has announced a strategic partnership with VIOOH whch we are tld will leverage Vpon’s diverse and extensive mobile data and AI creative technology, ‘InVnity’, along with VIOOH’s global digital outdoor advertising programmatic inventories. Calvin Chan, CEO of VIOOH China told us “We are very pleased to announce that VIOOH and Vpon […]

Excite OOH is described as a new and independent outdoor advertising agency and has officially launched in the UK with a mission to transform the way brands buy outdoor media and connect with their target audiences. Excite OOH is being launched by Elliot Ward, the former Business Development & OOH lead at One Day Agency, […]

DoohClick has announced an integration with Place Exchange which will give DoohClick clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs. DoohClick Co-founder and Chief Commercial Officer Mark Bracey […]

This week over 150+ folks will gather in Toronto for our AdTECH: OOH – Toronto Conference (Wednesday May 24). The event is conveniently, for many, scheduled the day before the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala (which itself has already attracted 400+ attendees) on the Thursday. The conference kicks off […]

Firefly tells us that it has successfully helped drive significant lift in vehicle sales through innovative use of location-based targeting and dynamic creative. Challenged to create impactful DOOH media that would positively influence sales, Firefly leveraged data from S&P Global Mobility to measure the effect of DOOH media on consumer behavior. Using S&P Global Mobility’s […]

Mike Cooper has joined where he will focus on international expansion and will assist with their next-generation OOH planning products. Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG). In 2023, DOmedia claim that over 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% […]

Hivestack are one of the few few companies that operate where I have lived and worked for the last six years, i.e behind the Great Firewall. Here they share the countless untapped opportunities available for international advertisers in China… As the world’s second-largest ad market after the United States, China, officially the People’s Republic of […]

Grand Visual, Talon’s creative OOH agency, and Whisk, a leading online emerging media platform has announced a partnership. We are told that this collaboration marks a significant milestone in the OOH industry, enabling brands to revolutionize their advertising strategies and deliver ground-breaking, innovative, and impactful campaigns.

Intersection announced this week the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology. We are told that as AI tools rapidly revolutionize consumer experiences worldwide, Intersection is leading the charge in the OOH space with its suite of new […]