Tuesday, January 10th, 2023
Adrian J Cotterill, Editor-in-Chief
Advertisers can now programmatically access IKE Smart City inventory via Place Exchange. IKE Smart City offers interactive digital kiosks at street level in dense urban areas such as Atlanta, Houston, Miami, and more and it has strategically positioned inventory surrounding stadiums, cultural centers, and large retail locations in the heart of downtown business and entertainment […]
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Tuesday, January 10th, 2023
Adrian J Cotterill, Editor-in-Chief
Acquire Digital and Adomni have announced a partnership to enhance Acquire’s offering with a streamlined process for out-of-home advertising. Neil Farr, CEO at Acquire Digital told us “We are thrilled to announce our partnership with Admoni. With their strong presence in the industry for effective programmatic DOOH advertising, we look forward to joining forces with […]
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Tuesday, January 10th, 2023
Adrian J Cotterill, Editor-in-Chief
Yahoo has announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry […]
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Monday, January 9th, 2023
Tristan Cotterill
Hivestack has announced a partnership with leading Korean digital marketing network, BGFnetworks, the organization that operates the digital platform for ‘CU’, the country’s biggest convenience store provider. Kihyung Nam, Head of the DS Business team at BGFnetworks was quoted as saying “CU digital screens are purposefully positioned in areas of high footfall. Partnering with Hivestack enables […]
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Sunday, January 8th, 2023
Tristan Cotterill
When the Ministry of New Media held their first AdTECH: OOH – Sydney Conference in Australia back in 2019 there had NOT been an out of home industry event in the country for almost seven years. This year, the AdTECH: OOH – Sydney Conference will already be in its fifth year and with the news […]
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Wednesday, January 4th, 2023
Adrian J Cotterill, Editor-in-Chief
Place Exchange appear to have partnered with Redbox to offer access to screens on all of their movie and gaming rental/purchase kiosks across the US. These kiosks are typically placed in front of and inside retail locations.
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Thursday, December 22nd, 2022
Adrian J Cotterill, Editor-in-Chief
Place Exchange has partnered with Screenvision LLC to offer advertisers programmatic access to the big screen. Screenvision reaches audiences at movie theaters nationwide curating powerful and uncluttered storytelling for brands and moviegoers alike.
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Thursday, December 15th, 2022
Adrian J Cotterill, Editor-in-Chief
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company has announced an expanded exclusive partnership between Stingray Advertising and Hivestack to power their retail audio advertising network across several markets. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Hivestack Ad Server and Supply-Side Platform […]
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Thursday, December 15th, 2022
Adrian J Cotterill, Editor-in-Chief
Yahoo has announced a new integration with Global’s digital advertising exchange DAX. We are told that DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio. Josh Partridge, Head of EMEA at Yahoo, told us “Our new integration with DAX opens up even […]
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Thursday, December 15th, 2022
Adrian J Cotterill, Editor-in-Chief
Today, Thursday December 15, 2022 the Broadsign Global OOH Insights 2022 Webinar is back and you will likely want to join 330+ of your industry colleagues and brethren, ask our panel of experts questions and gain some insight at the end of an eventful year. With almost all of the big agencies stating that they […]
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