DailyDOOH

Invenda Group AG develops software and hardware for automated retail and runs a network of state-of-the-art vending machines in Germany, the Netherlands and the UK These are equipped with 46- or 49-inch screens which can now be booked programmatically by advertisers via One Tech Group’s SSP1. One Tech Group claims to operate the largest independent […]

Just over two years ago on Wednesday December 9, 2020, Keith “Kappy” Kaplan was officially announced as the new Global CEO at Kinetic. Whilst some say that he has helped produce amazing results for them over the last two years, the rumor is that he has been fired. Our understanding is that this actually happened […]

We are told that UK Media Owners Alight Media, iQOOH, Limited Space, London Lites, Mall Media, Pixology and Smart Outdoor have all added the LDSK platform to their OOH workflows. Through this platform, these media owners are now able to plan sophisticated, audience-based campaigns and deliver them from booking to screen. With the ability to […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

The Neuron has announced that it is partnering with Place Exchange. The partnership, which brings together two innovative technology platforms, enables The Neuron users to access Place Exchange’s unmatched supply of global premium OOH inventory. As regular readers may have noticed, the Neuron is fast becoming a leading player in providing data-led, cost-effective access to […]

Hivestack has announced a partnership with CJ CGV, South Korea’s largest media owner, renowned for its iconic outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. Hoon Lee, VP, Demand & Supply Korea at Hivestack told […]

VIOOH has announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Using VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. Natalia Escribano, Chief Commercial Officer at […]

Among the brands having launched (or soon to be live) via #OutfrontPrime are Gossip Girl who have partnered with leading social media influencers to amplify their new campaigns: In the week leading up to the Gossip Girl Season 2 premiere, HBO Max is making their own NYC subway announcements with Gossip Girl’s iconic narrator, Kristen […]

Among the brands having launched (or soon to be live) via #OutfrontPrime are E.L.F. Cosmetics who have partnered with leading social media influencers to amplify their new campaigns: e.l.f. Cosmetics is always looking for like-minded disruptors to shape culture and connect communities through positivity, inclusivity and accessibility. Recently, e.l.f. teamed up with OUTFRONT PRIME to […]

This week, VIOOH announced the launch of its new real-time Dynamic Creative Optimisation (DCO) Solution. Dynamic Creative Optimisation enables advertisers to adapt elements of their creative in real-time and without manual intervention, in accordance with real-world triggers. These triggers can come in the form of pre-set data, such as physical location and time of day, […]