Time to Think Outside, Talon_ Says …

Thursday, December 1st, 2022

Adrian J Cotterill, Editor-in-Chief

Talon has announced a rebrand to reflect its strategic repositioning and global ambitions, as it enters its 10th year The company rebrand comes as the company continues its ambitious global expansion and commitment to being the global Out of Home media agency of choice. We are told that Talon’s refreshed manifesto and its people-first approach […]

Innovative @PlaceExchange Geospatial Ad Units

Wednesday, November 30th, 2022

Adrian J Cotterill, Editor-in-Chief

Place Exchange has launched geospatial ad units for mobility media, spanning all of Place Exchange’s mobility partners, including Curb, Firefly, Lyft Halo, Octopus, Road Runner Media and Uber OOH. This innovation turns discrete geographic locations, such as zip codes, into ad units, allowing buyers to target and deliver ads on mobility media screens that pass […]

Nexon “Inside-Out” #pDOOH Campaign

Tuesday, November 29th, 2022

Tristan Cotterill

Hivestack this week announced the success of its first “inside-out” programmatic DOOH campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively multiplayer […]

We Chat w/ @Displayce_Media #AdTECH: #OOH – Europe

Thursday, November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022. Here’s Displayce’s VP Sales EMEA Marie Gaestel and Displayce CTO Hayssam Soueidan who […]

Chatting w/ Speakers Ahead of #AdTECH: #OOH – Europe

Thursday, November 24th, 2022

Russ Curry, Ministry of New Media

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022. Here’s First Impression audiovisual B.V.’s Helge Hoven and and Resono‘s Remco Bron in […]

We Chat w/ @MyAdbooker #AdTECH: #OOH – Europe

Thursday, November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022. Here’s MyAdbooker‘s Sebastian Op Het Veld who will give the audience his company’s […]

We Chat w/ @KnittingMedia #AdTECH: #OOH – Europe

Thursday, November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

We used the days either side of US Thanksgiving to catch up with a number of our Amsterdam speakers to see what they have in store at the #AdTECH: #OOH – Europe Conference which takes place next week on Thursday December 1, 2022. Here’s Knitting Media Founder and purl Co-Founder Tim Harvey who will give the […]

In Conversation With @AdomniOfficial …

Thursday, November 24th, 2022

Adrian J Cotterill, Editor-in-Chief

Adomni’s EVP Client Partnerships Christian Kull is fast becoming our panel chair of choice when it comes to the Ministry of New Media’s #AdTECH #OOH Conferences, not only does Adomni manage to bring brand after brand to our events, all of whom speak positively about #DOOH, #AdTECH and #pDOOH but as well as that, Christian […]

Quotient And @Hivestack Partnership

Monday, November 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Hivestack this week announced a strategic partnership with Quotient (NYSE: QUOT) , a digital promotions and media technology company that powers out of home sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). We are told that the partnership will see Quotient and Hivestack connect their leading technologies to enable premium, […]

US Reach Extended By @WorldcomOOH

Friday, November 18th, 2022

Adrian J Cotterill, Editor-in-Chief

Worldcom OOH Media Services has extended its reach into the U.S. adding offices in New York, Los Angeles and Chicago to its original Miami base. We are told that the new ‘offices’ complement their existing base in South America and Europe. Valentín Bueno, CEO of the Latcom/Worldcom OOH Group was quoted as saying “This expansion […]