DailyDOOH

Hivestack recently delivered the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX in South Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean as shown below… Will Brownsdon, Managing Director […]

Rogers Sports & Media (RSM) this week announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms. Al Dark, Chief Revenue Officer, Rogers Sports […]

Leading independent verification platform provider, Seedooh, has expanded its reach into Europe with the Executive Channel Network (ECN). The integration with ECN will see Seedooh perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK. Founder and CEO of Seedooh Tom Richter told us […]

Australians are preparing to shop smarter this Christmas to get ahead and combat the rising cost of living. Localism, in-store purchases and preferencing ethical and sustainable brands are all key trends, according to Shopper’s latest research.  Last year, it was postal and delivery delays that drove consumers to shop early; this year it is rising […]

The first AdTECH: OOH Conference for Silicon Beach takes place next week in Venice Beach and as always, it boasts a fantastic speaker line up thanks to Yahoo’s Global Head of DOOH Stephanie Gutnik who will (also) chair the event. 08.30 REGISTRATION 09.00 Welcome | Stephanie Gutnik | Global Head of DOOH | Yahoo! 09.30 […]

The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB), the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members has welcomed Hilite Outdoor as a new member to COMMB. With this addition to the COMMB member roster comes the launch of a new Out-of-home category: Moving Billboards. Hilite […]

More than half (51%) of advertisers expect to invest more in Out of Home in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America. Currently, advertisers are allocating just four to five percent of overall ad […]

We spoke with Yahoo’s Global Head of DOOH Stephanie Gutnik about what she has in store for the Ministry of New Media’s first #AdTECH: #OOH Conference in Silicon Beach. The first AdTECH: OOH – Los Angeles Conference takes place on Tuesday November 15 in Venice Beach. Registration is open and tickets are available here. #ff @StephanieGutnik @HorizonMedia @tmacions @AdomniOfficial @mfourmobile […]

Hivestack has announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. We are told that this partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of […]

Livestock has partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China. Garry Li, General Manager of Southern China Market, Tulip Media said “We are delighted to partner with Hivestack, the global industry pioneer for programmatic DOOH, and provide our local and worldwide advertisers a way to further build […]