DailyDOOH

Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets. Building on Yahoo’s already extensive capabilities through its own proprietary data and third-party relationships, this partnership allows advertisers to further hone their campaigns through Adsquare’s footfall measurement and audience scoring […]

oOh!media is launching a number of initiatives to make buying across its digital Out of Home network easier with an expansion of programmatic trading. Cathy O’Connor, CEO, oOh! said “Our strategy with programmatic digital Out of Home has been considered and deliberate, to complement, not contradict, what makes our channel unique. Extending programmatic trading in […]

Earlier this week, Vistar Media’s Senior Vice President Leslie Lee, Beach Street Communications’ Founder, Managing Director Irina Zeltser and GSTV’s CEO Sean McCaffrey, who all attended the October 12 AdTECH: OOH – New York Conference joined DailyDOOH Editor in Chief Adrian Cotterill as they recorded their usual post-conference video, entitled ‘AdTECH: OOH – New York, An […]

Vistar Media has announced that its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana is utilizing Vistar’s full stack, including its ad server, device and content management software, and supply-side platform, to manage all inventory and create a seamless content and ad delivery experience. Derek […]

GroupM’s New Zealand agencies and their clients will now be able to monitor and verify digital and static out of home campaigns in near real time, following an agreement with Seedooh to provide third party verification. Vicki Anderson, Head of Trading at GroupM, said “Accurate and efficient verification and measurement of campaign delivery means that […]

Blis, described as the audience-first platform that doesn’t rely on personal data, today announced a new partnership with VIOOH which will bring JCDecaux’s premium digital out of home inventory to the Blis platform. Amy Fox, VP Product at Blis told us “We are excited to partner with VIOOH to bring premium DOOH inventory to the […]

BlueZoo, an innovator in foot traffic measurement and analytics solutions announced during New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets. Many Out-of-Home media owners, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure […]

In the coming weeks, JOLT, Australia’s first free electric vehicle charging network, is due to complete its first EV charger and DOOH installations and in preparation they have announced that they are working closely with programmatic leaders, Hivestack and Vistar Media with dedicated inventory set aside to ensure the JOLT network is available programmatically. Henry […]

National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network. “Spotlight is excited to join with NCM to establish the Elevate Cinema Network. With our strong position in the luxury space, Spotlight gains critical […]

The Out of Home Media Association Aotearoa (OOHMAA) reported this growth of 26% in Q3 YOY; $32.2 million in media revenue, up from $25.5 million for the same period last year. Aotearoa’s Digital Out of Home (DOOH) share of media revenue has consistently averaged 66% +/- 2% since Q4 2020, a trend that remains in […]