Adrian J Cotterill, Editor-in-Chief
Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets. Building on Yahoo’s already extensive capabilities through its own proprietary data and third-party relationships, this partnership allows advertisers to further hone their campaigns through Adsquare’s footfall measurement and audience scoring […]
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