David Hawkins Joins @billups

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Michael Whiteside Joins QMS

Friday, September 13th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]

Veridooh Partners w/ @PlaceExchange

Wednesday, September 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally. Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home […]

@VIOOH Trading Manager Planning Enhancements

Tuesday, September 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]

KEVANI Partners w/ @VIOOH

Tuesday, August 13th, 2024

Adrian J Cotterill, Editor-in-Chief

LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]

H1 2024 Programmatic #OOH Trends Report

Thursday, August 8th, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange have just released their H1 2024 Programmatic OOH Trends Report. Some key takeaways from the report include: – Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%. Overall, the number of programmatic OOH screens increased […]

Freeosk Integrates w/ @PlaceExchange

Thursday, August 8th, 2024

Adrian J Cotterill, Editor-in-Chief

Freeosk has announced integration with Place Exchange, a leading supply platform for programmatic out-of-home media, which will offer advertisers access to in-store, experiential retail media inventory for the first time. Marketers can now seamlessly activate messaging on Freeosk’s unique discovery kiosks that go beyond impressions to provide immersive shopper engagement. Initial in-store inventory will be […]

VIOOH Partnership w/ @Intersection_Co

Tuesday, July 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]

Nick Parker Becomes New @VIOOH Chair

Monday, July 15th, 2024

Andrew Neale

VIOOH has announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin, a former Co-CEO of JCDecaux UK will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd […]

Will Bentley Joins @Posterscope as Innovation Director

Friday, June 14th, 2024

Adrian J Cotterill, Editor-in-Chief

Will Bentley has joined Posterscope as Innovation Director. He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency. We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will […]