DailyDOOH

Ben Milne has joined billups as Chief Executive Officer for the Asia-Pacific region. Ben is a career-long OOH advertising veteran, who most recently led the global OOH division for dentsu. At billups he will lead operations and business development initiatives across APAC, a region which has become a key driver of billups’ global growth. He […]

Claudia Valderrama has joined billups as Global Chief Operating Officer. Claudia formerly the Global Chief Financial Officer at Wieden+Kennedy, brings to billups an extensive operational expertise and deep understanding of the rapidly developing global advertising landscape. As COO, she will oversee worldwide operational strategy including accounting, finance, IT, and people operations with a critical focus […]

Displayce, a leading European platform for programmatic buying in digital out-of-home communication, has unveiled ‘Airport Live Triggering’ in partnership with JCDecaux. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of DOOH campaigns across multiple airports within the JCDecaux inventory simultaneously, leveraging data such as flight boarding and landing gates. We believe […]

JCDecaux has officially opened submissions for the second annual Programmatic Campaign of the Year Award (see last year here). This award, the first of its kind in Australia, is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital Out-of-Home campaigns. “This award aims to drive the industry’s adoption […]

Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘. In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer […]

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.