DailyDOOH

The Trade Desk (Nasdaq: TTD) has announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more […]

DIRECTV Advertising, a leader in premium video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home network, DIRECTV Remote. DIRECTV is now bringing its TV video expertise beyond the traditional household to serve premium ad experiences to audiences on the go. DIRECTV Advertising will be activating video ads across the DIRECTV footprint […]

Creative Realities, Inc. has launched AdLogic CPM+, a new campaign planning and management platform with programmatic functionality designed for in-store retail media networks. This solution offers integration and flexibility, enabling advertisers and publishers to plan, manage, and optimize campaigns within a unified AdTech stack. AdLogic CPM+ addresses the growing demand for sophisticated in-store retail media […]

Displayce, the leading European platform for programmatic buying in digital out-of-home advertising, continued its growth in 2024. With the opening of four new offices worldwide and major technological advancements, Displayce strengthened its position as a pioneer and reaffirmed its ambition to become the global leader in programmatic DOOH. Laure Malergue, CEO and co-founder of Displayce […]

World leading digital out of home office media publisher ECN this week announced a new partnership with VIOOH which expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. “This new partnership provides an exciting new opportunity for advertisers to connect with many affluent businesses and consumers, located in premium office […]

At #CES2025 this week Yahoo DSP announced new partnerships that exemplify its commitment to providing unparalleled choice and control for advertisers. These advancements underscore Yahoo DSP’s dedication to empowering advertisers with the tools and data they need to achieve their goals. First-of-its-Kind DSP Partnership with Roku Exchange and Roku Data Cloud Yahoo DSP has partnered […]

VIOOH is the first company in #AdTECH and #OOH or #DOOH (that we know of) to officially announce that it is leaving the social media platform X, formerly known as Twitter. In a tweet (its last we assume) it said … Important update‼️ We will be closing down this account in the coming weeks and […]

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media. Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace. According to Next Gen Media Co-Founder […]

2024 has been a highly successful year for Out of Home (OOH). According to the latest WARC/AA report, OOH advertising spend has grown by 16.7% in H1 and is predicted to grow by 12% year on year in 2024. Also ending the year on a high, Clear Channel UK, one of the UK’s leading OOH […]