DailyDOOH

Any marketer who is responsible for outcomes is equally responsible for measurement; with the tech tax approaching 50% of media budgets, proving ROI is more important than ever. Yet, most organizations struggle with multiple models, multiple owners, and escalating costs. Prohaska Consulting believe that the key to success lies creating and curating the data needed […]

Out of Home in Aotearoa has experienced its fifth consecutive growth quarter, as advertisers continue to see value in and support the channel that allows brands to meet people in the real world and drive them to take action. The growth comes from several touchpoints: Out of Home’s audience numbers returning across nearly all formats […]

Last week, thanks to our sponsor Talon Outdoor, LUMO Outdoor CEO Phil Clemas; oOh!Media Group Director, Platforms Emma Hegg and Talon APAC Managing Director, Mel Lindquist who all attended the August 17’s AdTECH: OOH – Sydney Conference, which was chaired by Seedooh’s CRO Joe Copley, we recorded our usual post-conference video, entitled ‘AdTECH: OOH – Sydney, An […]

MGID, the global advertising platform, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain have this week announced a new advertising partnership. PubMatic’s clients will now benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of […]

Digital out-of-home ads are now available to all Display & Video 360 users (Google Marketing Platform), including of course screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis and more. Dom Kozak, Head of Programmatic, JCDecaux UK told us “Making our out-of-home inventory available through DSPs such as Display & […]

This September Hivestack is holding an inaugural UK summit to discover the latest insights and trends for DOOH. They have a stellar lineup of industry experts from Yahoo to JCDecaux and GroupM. Attendees will be able to hear how ‘OOH is Moving to a Programmatic Future‘ and how this channel is evolving and becoming an […]

After the AdTECH: OOH – Sydney Conference last Wednesday there was a pressing need to get to the bar but here are some thoughts that I wrote down the day after in order to wrap up. I also wanted to share just a few of the MANY pearls of enlightenment that I personally took from […]

Quotient (NYSE: QUOT) has announced digital out-of-home multi-touch media measurement capabilities within the Quotient Analytics Platform. We are told that advertisers, retailers and agencies can now access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns.

Here is a selection of pictures from Wednesday’s #AdTECH: #OOH – Sydney Conference which was attended by just over 150 attendees, making it the largest event that the Ministry of New Media have held in the APAC region.   Above and below, MiQ’s Jason Scott and Belinda Cooper gave a superb keynote ‘Big Picture Programmatic […]

In the latest Outfront Media Front Street (YouTube) episode OUTFRONT’s Marketing Manager, Eileen Tam discusses their recent survey which proved that New Yorkers take notice of out of home! You can view how nothing ignited the imagination of New Yorkers on the go quite like OOH transit advertising here. Front Street is billed as “A […]