New @OMA_Australia Members

Tuesday, August 16th, 2022

Tristan Cotterill

This month the Outdoor Media Association has welcomed Blue Tongue Outdoor and SureVision as the latest companies to join the Association. Blue Tongue Outdoor operates in South Australia, offering classic and digital Outdoor advertising solutions in shopping centre malls and select retail spaces across the Adelaide metropolitan area as well as regional and country areas […]

Wangaratta Tourism @JCDecauxAUS Campaign

Monday, August 15th, 2022

Tristan Cotterill

JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign. Essie Wake, Chief Marketing Officer, JCDecaux told us “Using powerful, interactive digital technologies, JCDecaux’s Creative Solutions team helped bring some of the most popular […]

oOh!media Launches Large Digital in Perth

Monday, August 15th, 2022

Tristan Cotterill

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Cathy O’Connor, CEO, oOh! told us “As we continue to invest in scaling our digital network, this new premium asset at […]

How Uber Eats Engages Audiences w/ #DOOH

Sunday, August 14th, 2022

Tristan Cotterill

Uber Eats Australia has partnered with out-of-home and street poster company, Revolution360, part of VMG, for a unique out-of-home campaign, featuring a hand-painted mural design to appeal to families by fusing the nationally adored Irwins and global star Paris Hilton, combined with some of the world’s most iconic animals to the co-stars. The food delivery […]

All The Speakers At #AdTECH: #OOH – Sydney

Sunday, August 14th, 2022

Guest Contributor, Nicolette Briscoe

AdTECH: OOH – Sydney, now in its fourth year, has announced its full speaker line-up for Australia’s only #DOOH and #AdTECH conference happening this Wednesday August 17. MiQ APAC CEO Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts on ‘The Big Picture Programmatic Future: Cookies are [almost] dead – can DOOH […]

Ross Wilson Joins @TheNeuronME

Friday, August 12th, 2022

Adrian J Cotterill, Editor-in-Chief

Ross Wilson has joined The Neuron as their new UK Sales Director. Ross is an industry veteran with over 20 years of experience working across both the radio and OOH landscape. The Neuron is fast becoming a leading player in providing data-led, cost-effective access to global premium inventory through their self-serve platform for SMBs and […]

Josh Gurgiel Rejoins oOh!media as POLY’s Head of Strategy

Friday, August 12th, 2022

Tristan Cotterill

POLY, the creative and content innovation hub from oOh!media, has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created head of strategy position. An experienced media and creative strategist, Josh returns to oOh! after becoming head media thinker at Thinkerbell Melbourne. During his previous four year stint at oOh!, […]

The PepsiCo Definition of Innovation

Thursday, August 11th, 2022

Adrian J Cotterill, Editor-in-Chief

Vistar Media has now published insights from its discussion with PepsiCo at Cannes earlier this Summer where Lucy Markowitz, SVP US Sales at Vistar and Katy Brady, Global Head of Media Innovation & Partnership Development at PepsiCo talked about how an established brand and Vistar partner like PepsiCo has made innovation a cornerstone of their […]

AdTECH: OOH – Sydney An Avant Goût Available Now

Wednesday, August 10th, 2022

Tristan Cotterill

Yesterday the Ministry of New Media and the Australian Outdoor Media Association recorded the online ‘AdTECH: OOH Sydney – An Avant Goût’, ahead of next week’s actual AdTECH: OOH – Sydney Conference (Wednesday August 17, 2022). As you can see above, it features the OMA’s CEO Charmaine Moldrich in conversation with Val Morgan Outdoor’s Managing Director Paul Butler, oOh!media CEO […]

PHD Media Deal with @Hivestack in South Africa

Tuesday, August 9th, 2022

Tristan Cotterill

Hivestack this week announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits of programmatic buying and leverage a full activation suite to enable delivery of client campaigns on premium programmatic DOOH inventory available through the Hivestack demand side platform (DSP) via […]