Programmatic digital Out of Home (pDOOH) is a hot topic across the advertising industry, and rightly so; there’s a lot to get excited about. pDOOH provides greater time efficiencies to agencies and suppliers, the ability to buy platform agnostically to reach an audience through one interface delivering greater campaign flexibility; being able to pause, start, […]
Adrian J Cotterill, Editor-in-Chief
Talon Outdoor has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as UK Chief Transformation Officer back in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the launch of its three data-fuelled technology platforms […]
New Zealand based Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS. Offering enhanced verification using its suite of technologies that enable buyers to track delivery of classic, digital, and programmatically traded campaigns, OIS centralises all formats into a single platform.
Adrian J Cotterill, Editor-in-Chief
Blip has just launched eight new digital billboard locations in Las Vegas! With millions of tourists visiting every year and home to hundreds of trade shows and events, you can reach thousands of consumers each day by advertising in the entertainment capital of the world. These new signs allow you to take advantage of premier […]
New Zealand based LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which we are told will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. In a regional first, this partnership will use roadside-based cameras to […]
oOh!media has announced an exclusive multi-year partnership with News Corp Australia which will deliver innovative and customized content experiences for audiences across oOh!’s national digital Out of Home network. News Corp mastheads including news.com.au, The Australian, the Herald Sun and The Daily Telegraph will produce bespoke, localized and contextually relevant breaking and general interest news, […]
oOh!media has expanded its digital network in Melbourne and Geelong by adding four large format digitals to its portfolio. As part of an ongoing program of investment to digitise its Out of Home network, oOh! has built a new double-sided supersite in Nunawading, further bolstering coverage in the eastern suburbs of Melbourne. Located on the […]
MiQ APAC CEO Jason Scott and MiQ Solutions Consultant Belinda Cooper, from leading global programmatic activation partner MiQ, will address the ‘Big Picture Programmatic Future’ in a keynote address at the upcoming AdTECH: OOH – Sydney Conference on Wednesday August 17th. The AdTECH: OOH Conference returns to Sydney for the fourth consecutive year, as a […]
Adrian J Cotterill, Editor-in-Chief
OneScreen.ai, a marketplace provider for buying and selling out-of-home advertising, has launched what it describes as, the most comprehensive public directory of OOH advertising inventory. It contains 864,000 media listings across various categories, including billboards, street furniture, transit, etc, in 340 different formats and more than 3,200 OOH providers, including media companies, vendors and agencies.
This week Out of Home signs across Australia will profile missing people in a campaign for National Missing Persons Week (NMPW) which runs from Sunday 31 July to Saturday 6 August. This campaign marks the 14th year in NSW and eighth year nationally of the partnership between the Outdoor Media Association (OMA) with the Australian […]
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