DailyDOOH

Ahead of the AdTECH: OOH – Sydney Conference being held Wednesday August 17, 2022, the day’s conference chair Seedooh’s CRO Joe Copley sat down with Gai le Roy, CEO, iab Australia and Ben Allman, Sales Director – ANZ, Broadsign & co-Chair iab DOOH Working Group. Here they give us a sneak peak at the 2022 […]

Vistar Media has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, He joins the Vistar executive team as a key player with extensive experience scaling companies into global operations. As COO, he will oversee Vistar’s core revenue operations […]

The Place Exchange Programmatic OOH Trends report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions. These results compare data from H1 2022 with data from H2 2021. OOH spending continues to be evenly spread across a mix of advertiser verticals. Health/Fitness was […]

INEO Tech Corp. (TSX-V: INEO) (OTCQB: INEOF) the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a programmatic partnership with Broadsign. Kyle Hall, CEO of INEO, told us “Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers […]

High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). “We’re thrilled to offer Intersection’s compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks,” said Lucy Markowitz, SVP, Head of U.S. Sales at Vistar […]

AdQuick.com has announced a partnership with Clear Channel Outdoor (NYSE:CCO) which will see AdQuick customers provided with real-time printed and digital display availability. Matthew O’Connor, chief executive officer of AdQuick said “The past two years have changed the pace of the OOH marketplace. Today, marketers must move even faster and embrace new levels of marketing […]

Broadsign, the leading out-of-home advertising platform, this week released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that […]

Following the recent announcement that Talon has secured investment from Equistone Partners Europe, we hear that Talon Outdoor UK co-founder Frank Bryant has stepped down from the board to enjoy his retirement. Frank was one of the original founders of Talon Outdoor who set up and built the business alongside Eric Newnham and James Copley […]

Clear Channel claims to have become one of the biggest programmatic media owners in Europe, now delivering over one billion impressions monthly as 1,253 new digital OOH screens in Sweden have been added to LaunchPAD, bringing the total available to be bought programmatically to over 11,000 across nine European markets. LaunchPAD which is Clear Channel’s […]

The Trade Desk and Omnicom Media Group UK have announced a new partnership with Talon Outdoor. We are told that this will provide OMG UK’s clients with the ability to deploy data-driven Digital Out-of-Home advertisements in addition to their online media activity. Phil Duffield, VP UK of The Trade Desk, told us “Helping advertisers deliver […]