DailyDOOH

Clear Channel France is now deploying its advertising inventory also on Broadsign Reach, within its European LaunchPAD offer. LaunchPAD now enables those using the programmatic channel operating in France to access the entire premium digital inventory of Clear Channel France, almost 3.000 totem screens in shopping centers, in the metro and in the street. This […]

The Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners in the country. They’ve just unveiled a new logo (as above). You can and should follow them on twitter here @IOAAIndiOutdoor.

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with French start-up Displayce. Displayce was founded back in 2014 and has been exclusively dedicated to the purchasing and optimisation of DOOH campaigns. It is the leading French […]

Talon Outdoor announced this week that it has secured investment from Equistone Partners Europe, one of Europe’s leading mid-market private equity investors. as previous investor Mayfair Equity Partners fully exiting. We are told that Talon management will retain a meaningful stake as part of this transaction. The financial terms of the deal are undisclosed and […]

Benjamin Abbatiello has joined Hivestack as their new Global SVP, Publisher Solutions. Previously, he held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, ContextWeb and most recently, Beachfront Media as VP of Advanced TV. Working closely with Hivestack’s Global Chief Revenue Officer, Nigel Clarkson, we are told that Benjamin will […]

Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year. The partnership will see […]

POLY, the (new) creative and content innovation hub from oOh!media, this week announced the leadership team who will work alongside advertisers and agencies to push Out of Home’s creative boundaries. Launched back in May, POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when […]

Firefly has announced the launch of a new Header-Bidding solution for advertisers looking to increase the number of impressions for their campaign while keeping the number of vendors manageable. We are too that with Firefly’s Mediation structure in place, DOOH advertisers will now have real-time visibility into the availability of Firefly’s car top and in-car […]

FCB and UM New Zealand have partnered with Seedooh for the verification of Out of Home campaigns. The announcement follows a six month period over which the Seedooh Platform was proven to improve clients’ confidence in DOOH – whilst significantly increasing the efficiency of campaign monitoring, delivery, reporting and remediation of any issues. Seedooh’s market-leading […]

oOh!media has expanded its large format locations in Brisbane with the launch of a new digital supersite in Chermside and securing key assets within the Queensland Rail portfolio, further extending its Out of Home leadership position in the sunshine state. As part of its ongoing capital investment program, oOh! has boosted its large format portfolio […]