DailyDOOH

Road Runner Media recently ran a Digital Out of Home campaign for Little Caesar’s, using its network of digital screens secured to the rear of vehicles. It promoted the pizza chain’s lunch and dinner combo specials in the greater Los Angeles area and claims an impressive 83.4% lift in instore visitation as a result We […]

Michael Palatnek has joined Billups as Chief Revenue Officer. Based in New York, Michael will be responsible for business development, new high-value customers and revenue growth across North America. David Krupp, CEO, Americas at Billups said “Michael is known for building strong client relationships while bridging the gap between strategic goals and business outcomes to […]

Calvin Chan has joined VIOOH as their new Chief Executive Officer in China. He will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. Jean-Christophe Conti, Chief Executive Officer, VIOOH told us “We’re delighted to be welcoming Calvin Chan to the VIOOH team. […]

Kinetic has partnered with Times Radio to launch its latest data-driven campaign. Using Kinetic’s global programmatic OOH platform ‘Sightline’, the campaign targets audiences interested in news and current affairs at the most relevant moments with messages reacting to the biggest breaking news stories. Alys Donnelly, Head of Programmatic, Kinetic told us “It’s great to be […]

Vistar Media last week announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers […]

Mesmerize has announced a partnership with leading ad management company Screenverse, Inc. that specializes in maximizing revenue for digital screen owners. We are told that the partnership will give Screenverse the exclusive rights to manage and sell Mesmerize digital place-based media to programmatic advertisers.

On the back of new capabilities to connect with audiences across airports, shopping centres, rails and roads, Vistar Media has announced a significant expansion in the number of screens and potential reach in Australia and New Zealand through its platform. The expanded capabilities of Vistar Media in the ANZ market are a result of a […]

Yahoo and Hivestack have announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the […]

Tuesday afternoon saw 205 persons attend the AdTECH: OOH – Toronto Conference chaired by Yahoo’s Global Head of DOOH Stephanie Gutnik (shown below). The conference was held at Cineplex Cinemas Yonge-Dundas and as usual would not have been made possible without its sponsors. Networking as always with any conference these days was a key part […]

thorndyke, a verification platform for digital out of home measurement, data and analytics, this week released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. Jason Cooper, MD at thorndyke. told us “We’ve seen DOOH spend coming roaring back following the last […]