DailyDOOH

National CineMedia (NCM), America’s largest movie network has announced the launch of a new Place Exchange programmatic offering with NCM’s Lobby Entertainment Network. We are told that this new partnership will now enable advertisers to purchase the largest network of lobby screens in movie theaters across the country programmatically for the first time. With over […]

Hivestack announced this week a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home media provider. Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack Supply Side Platform (SSP). Mr YF Juan, VP, International Operations and Infrastructure Services at PilotTV said: “Hivestack is the natural partner for us […]

Hivestack has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist P. Anandan has joined Hivestack as a special advisor as part of the initiative. According to a recent eMarketer report advertisers spent $31B USD in 2021 in the US […]

Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Step 1: Know your audience Traditionally, out-of-home has been a mass media method, hitting whole […]

Hivestack has announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform. Sergio Bouterse, VP Demand Benelux at Hivestack said: “We are […]

OneScreen.ai is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it […]

Talon has announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer. He joins Talon America from Cooler Screens where he served in the same role. He is responsible for leading new client development, revenue growth, go-to-market development and execution, and marketing in North America. Chris is based in Talon […]

Former dentsu Head of Out of Home, Emma Hegg has joined oOh!media. She joins in the newly created role of Group Director – Platforms, Emma spent more than five years at dentsu where she managed a team of specialist Out of Home planners, leading commercial relationships, building innovative products that leveraged technology and data, as […]

Place Exchange, a leading supply-side platform (SSP) for programmatic Out of Home media, this week announced a partnership with Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher. ECN’s DOOH office media network connects brands with office audiences in real time. Place Exchange’s partnership with ECN covers the UK, France, […]

Hivestack, the world’s largest, independent, programmatic digital out of home AdTECH company has this week announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. Through this alliance, Invest DSP, the company’s Demand Side Platform, will be integrated into the Hivestack Supply Side Platform (SSP) which will […]