DailyDOOH

Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which we are told goes beyond legacy keyword targeting. GPT 4 understands sentiment and is able to capture nuance unlike previous Large Language Models (LLMs), unlocking highly relevant content and enabling […]

DOmedia, a leading out-of-home (OOH) platform that currently sees USD 10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” Mike Cooper, CEO […]

DanAds has announced a new collaboration with SAS advertising and marketing technology to transform advertising within the retail sector. We are told that this effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, […]

Flashtalking by Mediaocean, a leading independent platform for creative optimization and intelligence, has announced the promotion of Grant Parker to President of Flashtalking by Mediaocean, as part of an expanded leadership team amid significant market growth. In this new role, he will oversee product, strategy, operations, sales, and client success at Flashtalking. The appointment is […]

Chris Gadek has taken over from Matthew O’Connor as AdQuick CEO. Since founding AdQuick, Matthew has been instrumental in shaping their vision and steering the company through significant milestones. Under his guidance, AdQuick has grown from a promising startup to aq leading force in the #AdTech sector and premier choice for brands, agencies, and OOH […]

Former GroupM Senior Executive Akama Davies has joined the IPG and Dentsu team at The Trade Desk as Sr. Director of Client Services.

The VIOOH team tell us that they are going to be at #CannesLions June 17-21, 2024 and that they’d love to speak to you if you’re also there. You can request a meeting with them here. Note also the #CannesLions DPAA Curated Experience which sees a number of leading brands and agencies join DPAA members […]

In an initiative to enhance the efficacy of out-of-home advertising, approximately 300 independent media owners across the United States have united under the IBO Speedway banner and will leverage the advanced data services provided by OOH Info LLC. This collaboration aims to streamline access to critical data for Billboard and Screen placements, empowering IBO USA […]

Gisele Alves has joined Viant Technology as VP of Growth Marketing. With over 20 years of global marketing leadership and deep expertise in the advertising industry, we are told that Gisele is set to drive forward Viant’s mission of innovating digital advertising. Her insights will be invaluable as they expand their capabilities in #CTV, #AI, […]

A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]