DailyDOOH

Creative Realities, Inc. (“CRI”,NASDAQ: CREX, CREXW) and Reflect Systems, Inc. (Reflect) announced late on Friday that the companies have executed a definitive merger agreement. Under the terms of the agreement, the combined company will operate under the Creative Realities, Inc. name and continue to be listed on NASDAQ as CREX. Rick Mills, CRI’s CEO, who […]

Jonny Richardson has joined Broadsign as Director of Business Development, APAC. In this new role, we are told that he will help drive Broadsign’s programmatic DOOH strategy, with a particular focus on the regional rollout of Campsite, Broadsign’s DOOH ad buying platform. He joins from Living Image Media, where he was Sales Director. Jopnny’s hire […]

Following their merger earlier in the year, two of Europe’s most innovative #AdTECH companies, LiveDOOH and Signkick have rebranded and now officially launched under the new name LDSK. We are told that their futuristic new look is a signal of their intentions to reinvent the media owner experience. Their software powers smart media owners to […]

A suite of new tools set to make Out of Home advertising in Australia easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s first-ever OUT-FRONT webcast this week. This first industry showcase launched initiatives that will be available for agencies and clients from January 31, 2022. This includes an update […]

Our AdTECH: OOH – Europe Conference, now in its third year is once again a true European affair, it takes place Wednesday December 1, 2022 in Amsterdam and registration is now open. The event chaired by LDSK’s Andy Hamblin has attracted a true who’s who of #AdTECH industry leaders. Travelling to Amsterdam is VIOOH’s CEO […]

A new programmatic digital out of home research paper released today by VIOOH reveals that the future of #pDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption. The report, entitled ‘Programmatic OOH State of the Nation’, provides a unique insight into the digital […]

Talon has announced a partnership with Experian, which will enable brands and advertisers to target greater audience segments via Talon’s proprietary data management platform Ada. Colin Greives, Managing Director of Marketing Services, Experian UK&I, said “Our partnership will enable greater targeting OOH opportunities and provide actionable insights for advertisers, creating a multi-faceted approach to reaching […]

Now in its third year, the AdTECH: OOH – Sydney conference has proven incredibly popular with well over 100+ attendees each year and despite all of the #Covid19 pandemic lockdown restrictions (slowly lifting down under) this year the event, which takes place on Tuesday December 7, 2021 looks like it is also on track to […]

BlueZoo, Inc. has signed a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployment(s) of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. BlueZoo technology provides a privacy-friendly solution to measure traffic as well as unique traffic. Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo […]

Digital Envoy has acquired the analytics business of Location Sciences, a location verification provider. We are told that the acquisition will allow Digital Envoy to offer reports and visualisations on top of its existing products catered to non-AdTECH clients in Consulting, OOH, Hedge-Funds, and Real-Estate. Clients will have this access without having to share any […]