DailyDOOH

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, media buying agencies, and media owners. Sponsored by Broadsign, the program offers self-paced learning tracks, […]

Hivestack, the world’s largest, independent, programmatic digital out of home #AdTECH company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimizes publisher yield across various sources. A recent article ‘Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened‘ illustrated […]

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics. Maggie Mattingley, Senior Manager of […]

October 2021 will likely go down in the annals of history when the DPAA chose to go all out, opting NOT to do an (easier) online-only version of their Video Everywhere Summit but instead, with the full support of their members, and the wider OOH and advertising industry they took the risk and decided to […]

Ahead of this week’s SOLD OUT AdTECH: OOH – Toronto Conference and next week’s DPAA Video Everywhere Summit (tickets available here) and AdTECH: OOH – New York (tickets available here) our editor in chief Adrian Cotterill sat down with:- Yahoo’s Head of Global DOOH, Stephanie Gutnik to discuss what is in store. The interview can […]

Thanks to a new partnership with SSP1, the supply-side-platform of One Tech Group, clients of The Trade Desk can now book advertising inventory programmatically on 17,500 additional digital out-of-home screens in the DACH region. CzechTourism and media agency ZANATTA booked the first campaign. Through the technology partnership, advertisers can now access the programmatic inventory of […]

VIOOH, the leading global digital out of home (DOOH) marketplace, has nnounced a new partnership with premier and iconic OOH media company, Branded Cities. The partnership will give Branded Cities access to VIOOH’s market-leading Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and […]

AdMobilize and Pikasso, the leader in Out-of-Home Advertising in the Levant, North and West Africa and the Caucasus, are teaming up to bring world-class audience intelligence to advertisers across their network. Pikasso, continuing on their innovation path, has partnered up with AdMobilize to add a new layer of data to their digital inventory. This partnership […]

Event organisers such as the DPAA, OpenEye Global, Samsung, Exertis, The Ministry of New Media and others are getting lots of buzz, registrations and enquiries for New York Digital Signage Week and the individual events such as the DPAA Video Everywhere Summit are now seeing a big uptick in registrations. A lot has to do […]

Billups who claim to be the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Andrew Brunton will be based in Amsterdam and will be responsible for introducing and developing Billups capabilities in […]