AdTECH: OOH – Toronto SOLD OUT

Friday, October 1st, 2021

Russ Curry, Ministry of New Media

The first in-person event in Canada for some time, namely the Ministry of New Media’s AdTECH: OOH – Toronto Conference, takes place next Wednesday October 6, 2021 and the desire to network safely, get back to business and listen to a whole bunch of expert speakers is so high that the event is now SOLD […]

Accretive Media Launches Accretive Outcomes

Tuesday, September 28th, 2021

Adrian J Cotterill, Editor-in-Chief

Accretive Media has announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. Craig Benner, Founder and CEO of Accretive Media told us “We believe that access to accurate and reliable measurement will be a huge catalyst for growth for the out-of-home […]

UB Media Acquires MaxTV Media

Monday, September 27th, 2021

Tristan Cotterill

UB Media has expanded their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company. UB Media’s latest acquisition allows brands to tap into a unique urban audience in over 500 premium high rise condo buildings […]

Kantar and @RouteResearch Media Measurement

Friday, September 24th, 2021

Russ Curry, Ministry of New Media

Kantar has fused it’s TGI consumer survey data with Route out-of-home media measurement which now means that UK buyers can target the same TGI audiences in OOH that they do with print, TV, radio and online. Sarah Sanderson, director – insights & TGI, UK & Ireland at Kantar’s Media Division, said: “This new platform allows […]

Mike Neel Joins @Hivestack

Friday, September 24th, 2021

Adrian J Cotterill, Editor-in-Chief

Former AdMobilize VP Global Marketing/Sales Mike Neel has joined Hivestack as Director of Publisher Development. He remains based in Miami, FL. Hivestack continue to make great hires.

Kevin Buchler Joins ALFI

Friday, September 24th, 2021

Adrian J Cotterill, Editor-in-Chief

Kevin Buchler has joined Alfi Inc. (Nasdaq: ALF) as Vice President, UK and Europe Operations, as the company looks to expand its European footprint and open a London office. We are told that Alfi has had an office in Belfast since January 2019 and claims a “strong and fast-growing client base in the UK which […]

Quividi Launches New Vehicle Detection Feature

Thursday, September 23rd, 2021

Andrew Neale

Quividi, the pioneer and world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, announces the launch of a new vehicle detection and classification feature to measure, contextualize and optimize DOOH communication in urban environments. Based on Intel’s OpenVINO, the solution counts, in real-time, the numbers of vehicles passing next to a point […]

AdQuick.com Announces Partnership With @VIOOH

Wednesday, September 22nd, 2021

Andrew Neale

AdQuick.com has announced it has formed a strategic partnership with VIOOH, one of the leading global digital OOH marketplaces. AdQuick customers are now able to tap into VIOOH’s extensive U.S. inventory immediately, including premium digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute more contextual and robust media campaigns. […]

Hivestack, Clear Channel Outdoor Americas Partnership

Monday, September 20th, 2021

Tristan Cotterill

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas, the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH […]

Cherry Tang Tang Joins @Hivestack

Friday, September 17th, 2021

Tristan Cotterill

Cherry Tang Tang has joined Hivestack China as VP Sales. We understand that Cherry will further support brands and agencies in Mainland China, continuing their accelerated growth and the adoption of #pDOOH in the region