DailyDOOH

One of the UK’s newest media owners, Alight Media has partnered with LiveDOOH Signkick’s (LDSK) CMS and optimisation platform to further advance digital OOH planning for UK advertisers. Matthew Dearden, Chief Executive Officer, Alight Media told us “By nature we’re a challenger, making out-of-home media deliver more for advertisers and agencies. We want to bring […]

Talon Outdoor this week announced that their proprietary Data Management Platform (DMP), Ada delivers stronger consideration and purchase intent than digital and social media channels. The results are based on third-party analysis of campaign effectiveness across media channels by On Device Research, an advertising effectiveness specialist. Alistair Hill, CEO and co-founder, On Device Research told […]

The Out of Home Media Association Aotearoa (OOHMAA) has just released its latest traffic report reflecting changes in traffic during the August/September #Covid19 national alert level changes. It’s been more than three weeks since Aotearoa went into a nationwide lockdown and while for now Auckland remains at Alert Level 4, the rest of the country […]

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the […]

Goldbach Germany is rolling out city networks in the German cities of Bochum, Paderborn, Schwerte and Celle. Claudia Zayer, Unit Director DooH at Goldbach “I am pleased that we can now expand our portfolio in the direction of city marketing. Especially with our partner imoled, who implements innovative LED-based concepts in outdoor advertising, we have […]

This week Verizon Media officially became Yahoo. This follows the news back in May that Apollo Global Management had acquired Verizon Media (basically AOL and YAHOO) for USD 5 billion from Verizon Communications Inc.. Yahoo now describes itself as a global media and advertising company connecting people to their passions. With one of the largest […]

Tractor Outdoor has partnered with Hivestack, the world’s leading full-stack programmatic digital out of home (DOOH) platform. Remi du Preez, commercial director at Tractor Outdoor, told us “The South African market is quickly realising the advantages of programmatic buying, while demanding more accountability and transparency in their media spend. This is why we are thrilled […]

Reflect Systems this week announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect announced a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital […]

Leading Australian digital outdoor media company QMS, has unveiled its latest neuroscience study that demonstrates the relative impact of different Out of Home creative approaches and their overall effectiveness for brands.  In partnership with Neuro-Insight, this research study captured real-life, continuous digital and static OOH panels over consecutive days, to accurately measure how the human […]

Hivestack, the world’s leading full stack programmatic digital out of home platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting and mobile retargeting to Hong Kong audiences. The campaign was for one of the biggest CPG companies and a leading global beauty brand, […]