DailyDOOH

The Out of Home Advertising Association of America (OAAA) has announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate digital out of home into OpenRTB (Real-Time Bidding) specifications. OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape. Earlier this year, […]

Talon, the leading independent Out of Home media specialist, today announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]

Place Exchange, the leading supply-side platform (SSP) for programmatic out of home media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform” patent issued by the United States Patent and Trademark Office. This marks the […]

We are living in an environment of difficult choices and ongoing challenges. The OOH media world is no exception, why would it be after what we experienced as an industry (and survived) over the past 16 months?  A popular refrain I hear among my colleagues is that we deserve to be optimistic and given the […]

Adomni this week announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. In this newly created position, Michael will lead Adomni’s business and revenue growth strategies as the company continues its rapid expansion. Adomni CEO Jonathan Gudai told us “Mike is one of the most respected and accomplished executives […]

Volta Industries, Inc. (“Volta Charging”), an industry leader in commerce-centric electric vehicle (EV) charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II (NYSE: SNPR), announced a partnership with Place Exchange today. The partnership significantly expands Volta Charging’s programmatic options for media buyers seeking to purchase Volta […]

GroupM Singapore announced today a partnership with Hivestack. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore. Felicia Poon, Head of Investment for GroupM Singapore said “The partnership presents a lucrative opportunity for high impact out […]

Adsquare, the global audience and location intelligence company, announced today the appointment of Luise Weiss as VP Revenue, effective August 1, 2021. Luise, who has an extensive background in driving growth in the AdTech industry, will lead the sales strategy with a focus on cross-country collaboration and improved customer experience.

Hivestack, the global #AdTECH leader in programmatic digital out of home advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. Andreas Soupliotis, CEO of Hivestack told us “I am beyond thrilled to welcome Ichiro […]

The global audience and customer amplification company Miroma SET has launched a new global OOH specialist, Enhance Outdoor. Enhance will work with sister agencies Dewynters, Wake the Bear and Sold Out in the UK and SpotCo in the US and will service Miroma SET’s sports, entertainment and tech client base, which includes Live Nation, AEG […]