DailyDOOH

Realworld Advertising Pty Ltd has launched QDOOH, which is described as a self-serve billboard booking platform with QR-powered ordering. Michael Scruby, CEO of Realworld, was quoted as saying “The local advertising market is worth $137bn in the US but OOH is only getting a 4% share,. It’s because billboards are inaccessible to your average local […]

Octopus Interactive has announced a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Place Exchange connects with leading demand-side platforms (DSPs) such as Amobee, MediaMath, Roku, The Trade Desk, Ubimo, and Verizon Media to power the activation of programmatic DOOH […]

Hivestack, the global ad tech leader in programmatic digital out of home advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic […]

Talon America has announced the launch of its proprietary data management platform, Ada for the U.S. market. Ada generates intelligence on real and recent audience behaviors in the physical world, including how people travel, the OOH inventory they engage with, and the actions they take afterward — enabling more effective, data-driven targeting and outcome-based measurement […]

VIOOH this week announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affiliated data partners include Audience Management System […]

Place Exchange, fast becoming the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, has announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to broaden its product offerings, expand into new markets, and grow […]

Leading FMCG brand Ingham’s has increased its share of the whole chicken category by 27 per cent, following a recent audience-led campaign in Australia that ran exclusively on oOh!media’s small format network. Seb Brandt, Chief Marketing Officer at Inghams Group, said “This new platform and data set from oOh!media is the future of Out of […]

Linkett / Weston Expressions Douglas Lusted is now pitching a “Toronto-based startup AdStash” AdStash is billed as a digital signage platform that utilizes programmatic advertising to generate new revenue streams for businesses. By plugging in the AdStash device, customers can transform their existing digital screens into revenue-generating content and ad delivery systems. Unlike other programmatic […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and […]

COMMB, le Bureau canadien du marketing et de l’évaluation d’affichage, est heureux d’accueillir Vistar Media à titre de membre dans sa nouvelle catégorie programmatique/remarketing. COMMB est considéré comme une source d’information digne de confiance pour les annonceurs, les agences, les propriétaires de médias et les entreprises de programmatique qui en sont membres. Vistar Media sera […]