Perion Network Q1 2024 Results

Friday, May 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Perion Network (PERI), who own Hivestack, announced their Q1 2024 Results earlier this week. In the earnings call Perion CEO Tal Jacobson aid “The Perion universe is built to connect advertisers with their target audience throughout the entire day, online and in the physical world, such as in-store advertising. We harness the power of dynamic […]

Captivate & @PlaceExchange Programmatic Guaranteed

Wednesday, April 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]

How To Adapt To An #AI World

Tuesday, April 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

AdAi Miami Conference Agenda

Sunday, April 14th, 2024

Adrian J Cotterill, Editor-in-Chief

Here’s the full agenda for our AdAi: Miami Conference which will be this Wednesday April 17 during #MiamiTech Month’s #OOHMiami. Our AdAI event series aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals where they will delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector. 12:30 Registration […]

The #MiamiTech #OOHMiami Event Schedule

Wednesday, April 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

Walmart Connect Becomes Programmatic & Auction Based

Wednesday, April 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Walmart is taking its retail media business to the next level by expanding the options it offers advertisers on Walmart Connect (launched back in 2021 as a revamped version of the Walmart Media Group) to enable advertisers to drive more effectiveness with their overall media spend. Bottom line it is designed to provide advertisers the […]

NYC Programmatic Transit Advertising Expansion

Wednesday, March 20th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

2024’s MarTech 50 Ranks @VIOOH As No. 2

Thursday, March 14th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply side platform, announced this week that it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. […]

USD 23M Series C Funding Raised By @KevelAPI

Wednesday, March 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Kevel, an API led ad serving company, has raised USD 23M in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby Ventures, as well as continued participation from Commerce Ventures. The announcement said that this new funding will allow […]

David Lloyd Clubs and FRAMEN Join Forces

Monday, February 26th, 2024

Adrian J Cotterill, Editor-in-Chief

David Lloyd Clubs, Europe’s leading premium health, fitness and wellness operator and FRAMEN have joined forces to bring a new digital advertising experience and boost member experience in health clubs in the Netherlands, Spain, Switzerland, France, Belgium, Italy, and Ireland. FRAMEN’s network of screens now reaches a wide audience of 200 million people every month, […]