DailyDOOH

JOKR, founded by Ralf Wenzel (he also founded Foodpanda, later to merge with Delivery Hero), promises delivery in 15 minutes or less, with no order minimums, and a selection of products that you might find in the local deli or convenience store. It’s aiming to change the way New Yorkers are getting their groceries and […]

In the latest Outfront Media Front Street (YouTube) episode OUTFRONT’s Senior Manager of Product Marketing, Ben Ancher discusses how Bounce Curl, a leading curly hair care brand, wanted to drive awareness, consideration, and purchase intent. You can view how programmatic & mobile drove awareness for Bounce Curl here. Front Street is billed as “A Place […]

Dentsu Australia, whose clients include Woolworths, Medibank and Tabcorp, have partnered with thorndyke to independently verify their DOOH activity across all dentsu agencies for the Australian market. Australia leads the global verification market in OOH with most major agency groups working with a preferred vendor. Programmatic DOOH has been a hot topic for the past […]

Vistar Media this week announced a Series B funding round of USD 30M from Lamar Advertising Company (Nasdaq: LAMR). Michael Provenzano, CEO and Co-Founder of Vistar Media told us “We are thrilled to have this vote of confidence from one of the most successful and respected companies in out-of-home, and to have the means to […]

A recent Shopper Media study reveals QR codes are an effective way to more deeply connect brands with consumers. The emergence of COVID-19 has changed consumer behaviour, with QR code use becoming habitual in our day-to-day lives. The study reveals that 8 in 10 consumers have been using QR codes regularly, compared with a few […]

Vistar Media has been appointed as the supply-side platform (SSP) for Scentre Group’s in-house, BrandSpace digital network, providing programmatic access to their high impact inventory. Scentre Group, General Manager – Commercial Delivery, Scott Moore said “Our Westfield Living Centres are strategically located in the heart of communities and are some of the most frequently visited […]

oOh! CEO Cathy O’Connor said a strategic review of the business had defined a renewed focus around oOh!’s objectives. She told us “Our strategy is to concentrate on Out of Home and do what we do best – making brands unmissable through our unique advantages in delivering audiences at scale, leveraging our exclusive data sets […]

Australian advertising agencies have embraced #pDOOH with almost one quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020 and a further 10% of agencies increasing their programmatic investment in an otherwise depressed OOH market.  The results, which come from IAB Australia’s inaugural ‘Attitudes to Programmatic DOOH Report’, are based on […]

MAD//Fest is billed as the UK’s most distinctive and daring invite-only marketing, advertising + disruption festival takes place today and tomorrow July 7-8 at The Old Truman Brewery, London. We note that Hivestack will be there… Day 1, Wednesday, 7th of July, between 9am and 11am, at Hivestack’s Festival Cabana attendees are invited to have […]

Brainlabs, a leading independent digital media agency has struck a deal with Talon, to extend its media reach into digital OOH environments for the first time. We are told that in response to increased client interest in OOH and DOOH, Brainlabs was seeking a partner to buy specific OOH placements in an agile and effective […]