Russ Curry, Ministry of New Media
En juin 2020, Outsmart et l’association des agences spécialisées en affichage au Royaume-Uni (IPA) ont publié OpenDirect (OOH) 1.5.1, un standard pour la vente programmatique directe dans le secteur de l’affichage extérieur (Out of Home). Nous sommes fiers d’annoncer que nous venons d’implémenter OpenDirect (OOH) 1.5.1. Cela fait de Price & Place – notre […]
Sulwyn Ngoh has joined Hivestack as Marketing Director, ANZ & SEA. Sulwyn is an incredibly experienced marketing manager with firms as diverse as MediaMath, Grapeshot, WARC and most recently Facebook.
Hoon Lee has joined Hivestack as their new VP, Demand & Supply Korea. With over 20 years experience in the adtech industry, Hoon will lead all demand & supply in the country. He joins from TikTok.
Former Microsoft and Google Manager Karla del Valle has joined Hivestack as their new VP, Demand Mexico. Karla will be spearheading the growth of Hivestack’s presence in the Mexican market and bringing the Hivestack DSP to brands and agencies in the region. She joins Hivestack from almost three and a half years working as a […]
Vistar Media, a leading global provider of programmatic technology for digital out-of-home is providing a full suite of measurement capabilities for programmatic OOH campaigns. The Vistar measurement suite includes studies that align with a range of brand KPIs, evaluating the impact of DOOH campaigns on upper and lower funnel metrics. Capabilities available include: Opportunity to […]
Adrian J Cotterill, Editor-in-Chief
Innovative Digital Out-of-Home media owner, All City Media Solutions, together with its technology partner, LiveDOOH Signkick, have announced a complete network roll out to DAX by Global, to bring ethnically diverse audiences to programmatic buyers and advertisers. The announcement comes following successful testing between LDSK and DAX across two of ACMS’s Chicken Shop sites. With […]
VENDO Media in conjunction with Codewrx have launched a new OOH proximity-mapping tool. Sylvio Deluca, COO of VENDO Media told us “We all know the importance OOH plays in the path-to-purchase and geography relative to advertiser locations. With our new mapping-tools via Codewrx’s platform; we’ve made it easier, quicker and visually simpler for advertisers and […]
PATTISON Outdoor has partnered with Pelmorex, Canada’s leader in GPS location based data and Environics Analytics, one of Canada’s leaders in data and mobility analytics – all aimed at giving advertisers enhanced location analytics to help optimise their OOH campaigns. Armed with over five million Weather Network permission based app users as well as other […]
Adrian J Cotterill, Editor-in-Chief
Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key […]
COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, and a trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market, has announced a new category addition to their membership — the programmatic/re-marketer membership. This new category will provide exclusive access to their supply-side platform’s (SSP) and […]
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