DailyDOOH

Emerging Digital-Place-based and Location Intelligence company, Motio has announced its continued expansion of programmatic across its Australian networks, adding its Retail-On-The-Go network, Motio Go, to its existing Health and Play environments. Michael Johnstone, COO at Motio told us “This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a […]

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the need to respond to what their clients are asking for and requiring –– […]

As we told you (first) Tuesday, Firefly has acquired Curb Taxi Media. We understand that the deal will give Firefly access to over ten thousand top-of-car screens which will of course significantly scale its disruptive technology and network to become the undisputed leader in the US, with presence in 11 cities, including the major media […]

Octopus Interactive, a US network of interactive screens inside of Uber and Lyft vehicles, announced this week a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. Dillon Tedesco, CRO of Octopus Interactive told us “Vistar allows us to better serve our brand […]

Soofa, the so-called creators of the solar-powered neighborhood news feed, have announced the launch of Soofa AdBuy, an online platform to purchase hyperlocal outdoor advertising. Sandra Richter, CEO and Co-founder of Soofa said “We are excited to be launching an out-of-home advertising online platform that makes outdoor advertising accessible to a business of any size. Small businesses […]

Reflect Systems has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. The patent details the process by which a computer system can precisely deliver targeted advertising over time, taking into account a number of variables including, changing network conditions and the new pain points today’s advertisers are facing. Prior to […]

Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial trucks, giving transportation companies an additional source of income without disrupting everyday delivery operations. […]

L’IAB France, dont la mission est de structurer le marché de la communication sur Internet, favoriser son usage et optimiser son efficacité, publie aujourd’hui le Panorama des acteurs technologiques de l’écosystème Digital Out Of Home Programmatique. Ce Panorama, le tout premier du marché français, a été présenté en avant-première le 25 mai lors d’un webinar organisé par […]

Joshua Smith has joined The Trade Desk (NASDAQ: TTD) as Senior Vice President, Chief Privacy and Product Counsel. He will report to Jay Grant, The Trade Desk’s Chief Legal Officer, and will be based in the company’s San Jose office. Joshua Smith has more than 20 years of legal experience within the technology and digital […]

Hivestack has announced a strategic partnership with Vpon, Asia’s leading big-data company. The partnership brings together Vpon’s vast location data with the targeting and measurement capabilities of Hivestack’s demand side platform (DSP), and will enable Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and […]