DailyDOOH

Exterion Media The Netherlands, who reach 70% of the Dutch population every week, has extended its sales capabilities with the addition of optimised and flexible audience-based planning, powered by technology partner, LiveDOOH Signkick (LDSK). Supported by LDSK’s intelligent automation platform, Exterion Media’s sales team has complete flexibility in their inventory and content management. This means […]

Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences. The project creates the first true OOH Playbook providing planners with data to demonstrate […]

Hearts & Science New Zealand CEO, Jane Stanley, has picked up first place at this year’s Women Leading Change Awards in the Vision Leader category for building an agency during a global pandemic. Whilst many leaders would be daunted by the task of building an agency from scratch during the challenging time and not to […]

Last week the global programmatic media partner MiQ announced the launch of their U.S. Hispanic and multicultural practices aimed at help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. With an initial focus on the Hispanic demographic and intent to expand its foothold within the Florida market, the company […]

IAB Spain has put together its first White Paper on Digital Out Of Home (DOOH). We quote “The IAB Spain Digital Out Of Home Commission has developed this White Paper with the aim of unifying criteria, standardizing and defining the different types of formats, metrics, nomenclatures and other aspects, and, mainly, “to shed light on […]

Vistar Media today announced that it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and rideshare top media owners and the technological advancements of DOOH screens, Vistar’s new ability to measure […]

Having spent the last five years trading #pDOOH in Europe, I was finding more and more that the majority of the conversations we were having centred on teaching people the basics. For the OOH veterans and specialists, it centred around programmatic trading – what does it mean for DOOH, how does it work, and how […]

Charity Orange Sky Australia has launched a new End of Financial Year fundraising campaign, which is being supported by oOh!media nationally. Orange Sky is the world’s first free mobile laundry service for people experiencing homelessness, providing access to free laundry and shower services across the country.

Zak Pala, former Director of Sales at Van Wagner Outdoor and long term Starcom MediaVest Group Outdoor Media Supervisor has joined Ubimo, a Quotient brand as Sales Director, Digital OOH & Mobile Agency Sales.

John Lynch, a very level headed, well liked and extremely well regarded individual has joined Omnicom Media Group as Head of OOH and Audio Partnerships. He was formerly Head of Investment at Havas Media. He will report to Kristiaan Kroon.