DailyDOOH

Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception. Last year, Cognitiv claim to have grown their client base by 7.5X, driving […]

LG Ad Solutions is sharing its latest thought leadership research to help with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions around ‘shoppable’ TV advertisements, such as scannable QR-enhanced ads, as well as subsequent purchasing behavior after seeing TV ads. Some of the key takeaways include: – […]

Fyllo|Semasio, a provider of contextual targeting solutions, has announced that the company has begun migrating its entire portfolio of audience taxonomy data into privacy-compliant contextual segments via its Semasio targeting platform (advertisers can use this to drive performance in a post-cookie environment). Ee are told that the transition is currently underway and should be fully […]

DOmedia is partnering with location analytics leader Placer.ai to launch PeopleToMySpot.com, a website designed to improve the effectiveness of out-of-home advertising for small businesses. This website aims to help local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations and build ad campaigns to increase customer foot-traffic. “With increasing competition online, local businesses […]

Former vice president of digital out-of-home at Quotient, Norm Chait has joined Hivestack as their new Vice President, US SSP Sales. He brings with him an incredible background and expertise from the #OOH and #DOOH space that will help no doubt help Hivestck continue to build and scale their business across the US market.

In May 2023 to much fanfare Kubient, Inc. (once NasdaqCM: KBNT, KBNTW) and Adomni Inc. entered into a definitive merger agreement where Adomni would merge with and become a wholly-owned subsidiary of Kubient but it actually didn’t take that long for the deal to fall apart. On November 27, 2023 Adomni, Inc. officially cancelled the […]

Earlier this year, we released our annual State of the Nation research, providing a comprehensive overview of key trends and insights in the programmatic digital out of home (prDOOH) market. This year’s report delves into the perspectives of 1,200 executives from both traditional out-of-home and digital advertising sectors across various countries, including the rapidly growing […]

Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. Smart Outdoor CEO Mark Catterall said: “To support our growth across the North and Scotland, it’s important to choose an adtech network partner that has direct […]

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc. The terms of the transaction include USD 100 million in cash paid upon closing and a three year employee retention and performance-based payment plan of up to USD 25 million. […]

Craig Benner, CEO and founder of Accretive, has some predictions for what this coming year may bring. Here is what he shared with us… OOH will be recognized as a performance channel Smart marketers already know that OOH is a performance channel. In 2024, this will gain even more steam that will be made abundantly […]