Updated OpenDirect 2.1 @IABtechLab Standards

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

The Ultimate Guide to #DOOH

Thursday, September 26th, 2024

Adrian J Cotterill, Editor-in-Chief

Vistar Media have put together what they describe as ‘The Ultimate Guide to Digital Out of Home‘. In what is often perceived as today’s digital-first world, it’s easy to forget the power of ‘physical’ advertising but we all know that OOH advertising is experiencing a renaissance, driven by advancements in technology and a growing consumer […]

#FlexYourOOH #pDOOH @YourOAAA Awareness Campaign

Wednesday, September 25th, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

2024 @VIOOH State Of The Nation Report

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

David Hawkins Joins @billups

Friday, September 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Former JCDecaux Exec David Hawkins has joined billups as Managing Director for the Middle East.

Michael Whiteside Joins QMS

Friday, September 13th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]

Veridooh Partners w/ @PlaceExchange

Wednesday, September 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally. Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home […]

@VIOOH Trading Manager Planning Enhancements

Tuesday, September 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

This week VIOOH launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, we are told that this new map-based planning capability will provide interactive campaign visualisations showing real-time availability, giving media owners the option to layer audience affinity and […]

KEVANI Partners w/ @VIOOH

Tuesday, August 13th, 2024

Adrian J Cotterill, Editor-in-Chief

LA based KEVANI, Inc. has announced a partnership with VIOOH, a leading premium global digital out-of-home supply-side platform. “We are excited to partner with VIOOH, providing our agency partners with an additional platform to seamlessly integrate their latest campaigns on our world-class assets,” said Kevin Bartanian, CEO of KEVANI. “This collaboration enhances our ability to […]

H1 2024 Programmatic #OOH Trends Report

Thursday, August 8th, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange have just released their H1 2024 Programmatic OOH Trends Report. Some key takeaways from the report include: – Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%. Overall, the number of programmatic OOH screens increased […]

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