DailyDOOH

Craig Benner, CEO and founder of Accretive, has some predictions for what this coming year may bring. Here is what he shared with us… OOH will be recognized as a performance channel Smart marketers already know that OOH is a performance channel. In 2024, this will gain even more steam that will be made abundantly […]

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]

Former Splicky UK Sales Director Gordon Bonifacio has joined Displayce as Head of Sales as it opens an overseas office in London. With a robust background in programmatic sales spanning various digital platforms, Gordon possesses a wealth of expertise in sales strategy, business development, and international expansion, particularly in the UK market. During hos time […]

Hivestack has announced the launch of its operations in Sweden. Now for the first time, brands, agencies, omnichannel DSPs and media owners – both in the country and globally – can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden. To coincide with […]

There’s a really strong focus on Retail and Retail Media Networks at our AdTECH: OOH – Europe Conference on Thursday December 7 and with one day remaining until the event itself there are now only a handful of tickets available. Why not come along and network with… Alight Media, Art Alliance, AS Watson, Billboard, Broadsign, […]

Ross McNab has joined Vistar Media as Chief Revenue Officer. He joins Vistar from Cardlytics, where he served as Chief Business Officer for the last four years, successfully steering the company through a period of significant growth. While at Cardlytics, we are told that Ross demonstrated exceptional leadership, overseeing a remarkable 2x growth in revenue […]

Billups has launched Billups Analytics, described as an innovative analytics platform specifically for OOH campaign performance tracking and measurement. The press release says that it leverages machine learning technology and that “Billups Analytics is poised to transform how advertisers and marketers evaluate the effectiveness and impact of their OOH campaigns”. “The misperception that OOH is […]

At our AdTECH: OOH – Europe Conference on Thursday December 7 Clemence Chemel | Publishers Account Manager | Displayce will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. The rest of the agenda goes like this: – 09.30 REGISTRATION 10:00 Welcome Chair […]

The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic. Displayce now provides its users […]

Hivestack this week announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals. Hivestack Curate provides a unique opportunity that puts buyers in the driver’s seat to create tailored, transparent, customized deals. It also enables them […]